Daily PR Brief – Wed 06/09/21


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Check out some of today’s best

PR/Comms industry news clips:

 

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Data-Driven PR Campaign Planning: Part 2 (Onclusive – June 9, 2021)

How one PR student is building her own community to celebrate diversity (PR Daily – June 9, 2021)

Spencer Harvey, Communications Manager at GLAAD on Pride 2021 LGBTQ+ Messaging and Advocacy (PRNEWS – June 8, 2021) [VIDEO]

The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors (Institute for Public Relations – June 9, 2021)

What to Know When Following Up on a Pitch (Cision Media Research – June 9, 2021)

Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations? (PRSay – June 9, 2021)

Typewriter to digital, how PR has changed in 30 years (PRmoment (UK) – June 8, 2021)

Ogilvy Elevates Matt Buchanan To New Global Role (PRovoke Media – June 9, 2021)

6 show-stopping tips for PR pros in the entertainment industry (Agility PR – June 9, 2021)

PR professionals are not perfect (Axia Public Relations – June 8, 2021)

Going solo? Consider ALL your potential revenue sources (Communications Conversations – June 9, 2021)

Summary Section:

Data-Driven PR Campaign Planning: Part 2
By Greg D’Andrea
Onclusive – June 9, 2021
Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success.

How one PR student is building her own community to celebrate diversity
By Eno Oduok, Founder and CEO of Naija Comm
PR Daily – June 9, 2021
While numerous organizations claim to prioritize diversity, their leadership board, spokespeople and campaigns do not always reflect the diverse society we live in, resulting in an unfortunate and unacceptable lack of representation.

Spencer Harvey, Communications Manager at GLAAD on Pride 2021 LGBTQ+ Messaging and Advocacy [VIDEO]
By Sophie Maerowitz
PRNEWS – June 8, 2021
PRNEWS Live welcomed Spencer Harvey, communications manager at GLAAD. Harvey discussed GLAAD’s latest efforts to elevate LGBTQ+ visibility and online safety, including new initiatives with P&G, Kellogg’s and others.

The Impact of Corporate Social Advocacy on Stakeholders’ Issue Awareness, Attitudes, and Voting Behaviors
By Eve R. Heffron and Melissa D. Dodd
Institute for Public Relations – June 9, 2021
The concept of American democracy has conventionally been structured around voters receiving political information from government institutions, political parties, and news media sources. Today, corporations play a major role in a democratic society by taking public stances on controversial social-political issues, otherwise termed corporate social advocacy or CSA.

What to Know When Following Up on a Pitch
By Mary Lorenz
Cision Media Research – June 9, 2021
To follow up, or not to follow up? That is the question many PR pros ponder after sending out a pitch. It’s also a question without a definitive answer. (Unless that answer is, “Eh, depends.”)

Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?
By John Elsasser
PRSay – June 9, 2021
In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis.

Typewriter to digital, how PR has changed in 30 years
By Ruth Shearn, founder of agency RMS Creative Communications
PRmoment (UK) – June 8, 2021
When I set up RMS Creative Communications in my spare bedroom 30 years ago, I had a golf ball typewriter, fax machine, no money but one client (Sorbothane, a brand of insoles that absorbed 94.7% of impact shock – some things you never forget).

Ogilvy Elevates Matt Buchanan To New Global Role
By Maja Pawinska Sims
PRovoke Media – June 9, 2021
Ogilvy PR has elevated UK head of PR Matt Buchanan to a new global role, as global head of consumer PR. Buchanan has run Ogilvy’s PR business in the UK since early 2019.

6 show-stopping tips for PR pros in the entertainment industry
By Brett Clawson
Agility PR – June 9, 2021
Whether you are a new graduate or a seasoned PR professional who wants to make a switch to a new industry, here are some tips to help you navigate entertainment PR.

PR professionals are not perfect
By Jacob McKimm
Axia Public Relations – June 8, 2021
Public relations is capable of many positive outcomes, but it’s important to remember that PR pros are not supermen or superwomen that can do no wrong.

Going solo? Consider ALL your potential revenue sources
By Arik Hanson
Communications Conversations – June 9, 2021
One common call I’ve received–and taken–from many in the comms world over the last few years has been: “I’m thinking about going solo. I have so many questions!”


The Daily PR Brief is put together by media analysts at ITK Information Services.

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