Daily PR Brief – Wed 06/10/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring software

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How comms solutions and services believe PR has changed from COVID-19 (PR Daily – June 10, 2020)

When Digital PR Goes Sideways: How to Respond (Everything PR – June 9, 2020)

Barriers, Borders, and Boundaries: Exploring Why There Are So Few African-American Males in the Public Relations Profession (Institute for Public Relations – June 9, 2020)

How to Stand Up to Social Injustice, In Words and Action (Spin Sucks – June 9, 2020)

How to Create a Media List (And Then Maintain It) (CommPro – June 10, 2020)

8 tips for changing your management strategy with new and demanding clients (Agility PR – June 10, 2020)

Holding Out For A Hero (Influence (UK) – June 10, 2020)

Brands Are Morally Obligated to Fight Racism—Edelman Trust Barometer (O’Dwyer’s – June 10, 2020)

Why the last question in an interview is often the most dangerous (Media First (UK) – June 10, 2020)

Lessons Earned: How a PR Pro Found Her Voice (PR News – June 10, 2020)

Summary Section:

How comms solutions and services believe PR has changed from COVID-19
By Ted Kitterman
PR Daily – June 10, 2020
Many solutions providers are trying to use their expertise and tools to help organizations deliver better messaging during the global pandemic.

When Digital PR Goes Sideways: How to Respond
By Ronn Torossian, CEO of 5WPR
Everything PR – June 9, 2020
Here are a few ways to minimize the potential for a social media PR crisis and how to respond if a post does create a negative response.

Barriers, Borders, and Boundaries: Exploring Why There Are So Few African-American Males in the Public Relations Profession
By Taylor Vasquez
Institute for Public Relations – June 9, 2020
Over the years, research has been conducted on the relative low number of African American women in the profession. However, little research has been conducted to understand specifically why the number of African American males in the industry is so low.

How to Stand Up to Social Injustice, In Words and Action
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – June 9, 2020
There are three things to think about as you determine how your organization will stand up to social injustice, both in words and actions.

How to Create a Media List (And Then Maintain It)
By Wendy Ramirez
CommPro – June 10, 2020
Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various journalists, bloggers, editors and influencers who are from a specific publication, outlet or industry.

8 tips for changing your management strategy with new and demanding clients
By Susan Ranford
Agility PR – June 10, 2020
As a public relations professional, you may have faced your share of demanding clients. In fact, you may feel as if you have only had difficult, hard-to-please clients.

Holding Out For A Hero
By Stephen Waddington
Influence (UK) – June 10, 2020
Media intelligence firm CARMA has recorded the incredible story of Captain Tom Moore’s £32.8m fundraising effort in a special report.

Brands Are Morally Obligated to Fight Racism—Edelman Trust Barometer
By Kevin McCauley
O’Dwyer’s – June 10, 2020
Americans say brands have a moral obligation to address systemic racism, according to an Edelman Trust Barometer flash poll released following the murder of George Floyd.

Why the last question in an interview is often the most dangerous
By Adam Fisher
Media First (UK) – June 10, 2020
The final question has tripped up many a media spokesperson and often undone all of their previous good work. So what can you and your media spokespeople do about it?

Lessons Earned: How a PR Pro Found Her Voice
By Linda Rutherford
PR News – June 10, 2020
In this continuing series about lessons in career and life, a senior communicator explains how she overcame her hesitancy to speak up in leadership meetings.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.