Daily PR Brief – Wed 06/12/19


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Check out some of today’s best

PR/Comms industry news clips:

New Study Says the Media Relations Landscape Is Getting More Fragmented (PR News – June 11, 2019)

Dominican Republic hires ‘crisis management’ amid PR nightmares (New York Post – June 12, 2019)

Keeping Political Bias Out of Your Pitches (O’Dwyer’s – June 12, 2019)

The true value of a newswire service (PR Daily – June 12, 2019)

Why Public Relations & SEO Need Each Other (The Holmes Report – June 12, 2019) [PODCAST]

Spin Sucks AMA: Crisis Management with Melissa Agnes (Spin Sucks – June 12, 2019)

Tech Journalists in Hong Kong Share Insights with PR in Mind (Ishmael’s Corner – The Hoffman Agency – June 12, 2019)

What communicators should know about the growing TikTok platform (Ragan – June 12, 2019)

Pitfalls of Employee Advocacy Incentives – and Better Alternatives (Glean.info – June 12, 2019)

PRSA Foundation’s 2019 Paladin Awards to Feature ‘Candid Conversations on Diversity & Inclusion’ (CommPro – June 12, 2019)

Summary Section:

New Study Says the Media Relations Landscape Is Getting More Fragmented
By Seth Arenstein
PR News – June 11, 2019
On the surface, the climate for media relations has never been better. A U.S. Department of Labor study says there are six PR pros for every one reporter.

Dominican Republic hires ‘crisis management’ amid PR nightmares
By Lee Brown
New York Post – June 12, 2019
Dominican Republic authorities are working with “crisis management” specialists over a double whammy of a public relations nightmare — the mysterious deaths of tourists and the shooting of baseball legend David Ortiz, according to a report.

Keeping Political Bias Out of Your Pitches
By Shannon Tucker, Senior Director of Media Relations at SSPR
O’Dwyer’s – June 12, 2019
After my own personal experience working with a client who requested I not ever pitch Fox News with their stories, I’ve gained some wisdom I’d like to impart.

The true value of a newswire service
By Grace Williams
PR Daily – June 12, 2019
With social media and the changed media landscape, the value of a newswire press release has changed—but that doesn’t mean it won’t offer some rewards.

Why Public Relations & SEO Need Each Other [PODCAST]
The Holmes Report – June 12, 2019
Three PR-for-SEO experts join the Echo Chamber to explain why search engine optimisation and public relations strategy should be working much closer together to achieve business results for clients from earned content: Threepipe co-founder Jim Hawker, Ready10 founder and MD David Fraser, and 10 Yetis Digital founder Andy Barr.

Spin Sucks AMA: Crisis Management with Melissa Agnes
By Whitney Danhauer
Spin Sucks – June 12, 2019
Melissa Agnes is a digital crisis management strategist, thought-leader, speaker, and author and if anyone knows how to prepare for a crisis it’s her.

Tech Journalists in Hong Kong Share Insights with PR in Mind
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – June 12, 2019
Hong Kong continues to serve as an important media hub for Asia. Journalists from Bloomberg, Reuters and SCMP shared the stage and PR tips.

What communicators should know about the growing TikTok platform
By Michael Del Gigante, Founder of MDG Advertising
Ragan – June 12, 2019
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?

Pitfalls of Employee Advocacy Incentives – and Better Alternatives
By William Comcowich
Glean.info – June 12, 2019
Giving employees rewards for sharing company marketing and PR messages on social media may defeat the purpose of employee advocacy.

PRSA Foundation’s 2019 Paladin Awards to Feature ‘Candid Conversations on Diversity & Inclusion’
CommPro – June 12, 2019
The PRSA Foundation, an independent, 501(c)(3) charitable organization dedicated to advancing diversity and inclusion within the communications profession, announced today the theme of its 2019 Paladin Awards event: Candid Conversations on Diversity & Inclusion.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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