Daily PR Brief – Wed 06/17/20


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Check out some of today’s best

PR/Comms industry news clips:

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Using the PESO Model to Pivot Your Career (Spin Sucks – June 16, 2020)

Participatory Practices at Work Change Attitudes and Behavior Toward Societal Authority and Justice (Institute for Public Relations – June 16, 2020)

What Does “Storytelling” Mean to You? 105 Answers from Communicators (Sword and the Script – June 16, 2020)

Seven tips for leading out of lockdown (PRmoment (UK) – June 17, 2020)

Are online media interviews here to stay? (Media First (UK) – June 17, 2020)

Best Agencies to Work For In EMEA — 2020 Rankings (PRovoke – June 17, 2020)

Corp. boards facing growing challenges over COVID’s impact on sustainability, crisis planning (Agility PR Solutions – June 17, 2020)

9 Tips to Master Social Media Graphics (With No Design Background) (Mention – June 16, 2020)

6 questions with Jon Ostrower from The Air Current (Muck Rack Blog – June 16, 2020)

PR pros need more than political correctness to survive (PR Daily – June 17, 2020)

We Need PR Pros to Help a Confused Public on Coronavirus (PR News – June 16, 2020)

Summary Section:

Using the PESO Model to Pivot Your Career
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – June 16, 2020
The PESO Model is fluid, adaptable, and it evolves with us. Right now, when the world is on fire, this process allows you to adapt with the times.

Participatory Practices at Work Change Attitudes and Behavior Toward Societal Authority and Justice
By Olivia Kresic
Institute for Public Relations – June 16, 2020
Dr. Sherry Jueyu Wu and Dr. Elizabeth Levy Paluck conducted an experiment to examine how adjustments to people’s participation in the workplace affect attitudes toward authority and justice.

What Does “Storytelling” Mean to You? 105 Answers from Communicators
By Frank Strong
Sword and the Script – June 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes.

Seven tips for leading out of lockdown
By Glenn Matchett, Managing Director of Grammatik Agency
PRmoment (UK) – June 17, 2020
Seven tips for navigating the choppy waters post-lockdown suggested by Glenn Matchett, managing director of Grammatik Agency.

Are online media interviews here to stay?
By James White
Media First (UK) – June 17, 2020
Face-to-face interviews in the studio were almost entirely replaced by ones carried out on a video link. But will this change back again as social distancing restrictions are increasingly relaxed or are remote video link interviews going to continue to be the ‘new normal’?

Best Agencies to Work For In EMEA — 2020 Rankings
By PRovoke Media
PRovoke – June 17, 2020
PRovoke Media ranks the top agencies to work for across EMEA. Many of the agencies on this list have now doubled-down on flexibility and mental health initiatives, while also driving more morale and engagement activities.

Corp. boards facing growing challenges over COVID’s impact on sustainability, crisis planning
By Richard Carufel
Agility PR Solutions – June 17, 2020
Most U.S. public company boards stepped up their efforts in the initial phase of the COVID-19 pandemic, but shutting down businesses may have been the easy part—now, corporate boards are facing a growing list of urgent priorities in reopening their businesses

9 Tips to Master Social Media Graphics (With No Design Background)
By Simki Dutta
Mention – June 16, 2020
Nine key tips to help non-designers master social media graphics, create stunning visuals, and give their social media marketing plan a boost.

6 questions with Jon Ostrower from The Air Current
By Jessica Lawlor
Muck Rack Blog – June 16, 2020
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Jon Ostrower from The Air Current.

PR pros need more than political correctness to survive
By Robert Wynne
PR Daily – June 17, 2020
If sunlight is the best disinfectant, then the wave of apologies and firings in the media should be great news for the public and the pursuit of truth.

We Need PR Pros to Help a Confused Public on Coronavirus
By Seth Arenstein
PR News – June 16, 2020
What we need, of course, is a PR pro, or perhaps two, to run the numbers. Have one be a Democrat and the other a Republican.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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