Daily PR Brief – Wed 06/24/20


Daily PR BriefClick the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best

PR/Comms industry news clips:

media monitoring service*        *        * 

PR Measurement: How is Communications Proving Value? (Sword and the Script – June 23, 2020)

Top phone pitching tips to take your PR to the next level (Agility PR Solutions – June 24, 2020)

5 Powerful Owned Media Strategies (Part 2 of 2) (Onclusive – June 24, 2020)

Are you neglecting journalists? (Media First (UK) – June 24, 2020)

How to handle Facebook haters (Axia Public Relations – June 24, 2020)

‘Activating Now Can Pay Big Dividends’ (PRovoke – June 23, 2020)

PR Tips And Tricks For Landing Bylined Content (Crenshaw Communications – June 23, 2020)

Lessons Earned: When Taking Control Hinders More Than It Helps (Institute for Public Relations – June 23, 2020)

CoronaCon: Lessons learned from the CIPR’s COVID-19 conference (Influence (UK) – June 24, 2020)

PR Crisis Looms for ‘Most Magical Place on Earth’ (O’Dwyer’s – June 23, 2020)

5 racially offensive phrases PR pros must delete from their vocabulary (PR Daily – June 24, 2020)

Summary Section:

PR Measurement: How is Communications Proving Value?
By Frank Strong
Sword and the Script – June 23, 2020
A study shows PR and communications can improve measurement with a little more effort; here are the metrics most commonly cited.

Top phone pitching tips to take your PR to the next level
By Milica Kostic
Agility PR Solutions – June 24, 2020
There are numerous steps to include in your phone-call artistry if your ultimate goal is not to annoy journalists and achieve what you planned. Here are some tips.

5 Powerful Owned Media Strategies (Part 2 of 2)
By Sean O’Neal
Onclusive – June 24, 2020
In part two of our blog series, we address three more powerful owned media strategies to help accelerate your growth PR initiatives.

Are you neglecting journalists?
By Media First
Media First (UK) – June 24, 2020
Have you stopped looking to gain positive media coverage because of the coronavirus pandemic? If you have, then you are not alone.

How to handle Facebook haters
By Virginia Marion Bullard
Axia Public Relations – June 24, 2020
Are people posting negative comments on your company’s Facebook putting a damper on your public relations efforts? Learn how to handle them the right ways.

‘Activating Now Can Pay Big Dividends’
By Mark Henricks
PRovoke – June 23, 2020
Brands are unable to ignore the power and pervasiveness of the reaction to Black Lives Matter and the global pandemic.

PR Tips And Tricks For Landing Bylined Content
By Veronica Amenta
Crenshaw Communications – June 23, 2020
PR professionals are constantly on the hunt for ways to get their clients and brands media coverage. And with a 24-hour news cycle, publications are always searching for fresh content.

Lessons Earned: When Taking Control Hinders More Than It Helps
By Brian Lott
Institute for Public Relations – June 23, 2020
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees discussing a hard-fought lesson or triumph that helped to mold or change their career. In this installment, we hear from IPR Trustee Brian Lott , CCO of Mubadala Investment Company.

CoronaCon: Lessons learned from the CIPR’s COVID-19 conference
By Darryl Sparey, Managing Director of Hard Numbers
Influence (UK) – June 24, 2020
Darryl Sparey shares his experiences of organizing a two-day virtual event and the lessons learned.

PR Crisis Looms for ‘Most Magical Place on Earth’
By Kevin McCauley
O’Dwyer’s – June 23, 2020
Disney World is going to be hard-pressed to live up to its billing as “The Most Magical Place on Earth” if it sticks to its plan to reopen the Orlando theme park with limited capacity on July 11. It will be staffed with disgruntled employees who are scared to death of catching COVID-19.

5 racially offensive phrases PR pros must delete from their vocabulary
By Toni Harrison
PR Daily – June 24, 2020
A vital step PR pros must take right now is to educate ourselves on offensive terms that are ingrained in everyday conversation and work to remove them from their vocabulary. Here are five examples to start with.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.