Daily PR Brief – Wed 06/28/17


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Hi! Here are some of today’s best PR clips:

How to Measure PR with PRTech (Spin Sucks – June 27, 2017)
The Dallas Zoo’s comms head on why that video of the dancing gorilla went viral (PR Week – June 28, 2017)
Fact-verification checklist for content marketers (PR Daily – June 28, 2017) [Infographic]
3 ways to botch a major company announcement (Ragan – June 27, 2017)
How New Journalistic Practices Are Influencing The News Release (BusinessWire – June 28, 2017)
Current Marketing Wins Gold PR Lion, Shares in Eight More Lion Wins at 2017 Cannes Lions International Festival of Creativity (Bulldog Reporter – June 28, 2017)
WPP cyber attack: Sorrell urges staff to work ‘as close to business as usual as possible’ (PR Week – June 28, 2017)
Login for Some Pitching Tips With Tech Reporter Ina Fried (Cision – June 28, 2017)
Women Remain in the Minority of Public Relations Senior Management (Gould+Partners – June 27, 2017)
Here Are the 6 Facets of Effective PR and Marketing Reporting (AirPR – June 28, 2017)
More than words: Why you need a content management strategy (Axia Public Relations – June 28, 2017)

Summary Section:

How to Measure PR with PRTech
By Rebekah Iliff, Chief Strategy Officer, AirPR
Spin Sucks – June 27, 2017
Should you be scared of machine learning and data science? Rebekah Iliff says we should embrace the technology that can turn us into our super selves.

The Dallas Zoo’s comms head on why that video of the dancing gorilla went viral
By Diana Bradley
PR Week – June 28, 2017
The zoo’s senior director of marketing and communications, Kari Streiber, shared why the video took the internet by storm and how her lean team has handled the zoo’s response.

Fact-verification checklist for content marketers [Infographic]
By Robby Brumberg
PR Daily – June 28, 2017
Getting information wrong can ruin your credibility and zap your campaign’s effectiveness. This graphic offers a helpful outline for ensuring your editorial ducks are in a row.

3 ways to botch a major company announcement
By Elizabeth Cogswell Baskin
Ragan – June 27, 2017
If you want to ruin morale when shakeups loom, wait until the last second, use vague language and avoid communicating bad news.

How New Journalistic Practices Are Influencing The News Release
By Vilan Trub
BusinessWire – June 28, 2017
Recent studies published coincidentally by The New York Times, Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Find out how new journalistic practices are influencing the news release.

Current Marketing Wins Gold PR Lion, Shares in Eight More Lion Wins at 2017 Cannes Lions International Festival of Creativity
Bulldog Reporter – June 28, 2017
With four shortlists across three clients in the PR category at this year’s 64th annual Cannes Lions International Festival of Creativity, Current Marketing, an Interpublic Group agency, earned a Gold Lion win for Teddy Gun, a campaign conceived and executed with FCB Chicago for the Illinois Council Against Handgun Violence.

WPP cyber attack: Sorrell urges staff to work ‘as close to business as usual as possible’
By Sam Burne James
PR Week – June 28, 2017
Sir Martin Sorrell last night urged WPP staff to “make sure that what our clients experience in the hours and days ahead is as close to business as usual as we can possibly manage”, as the holding company’s website came back online.

Login for Some Pitching Tips With Tech Reporter Ina Fried
By Julia Rabin
Cision – June 28, 2017
Ina Fried is a veteran technology journalist who has held roles at a multitude of tech outlets. Read our Q A with her pitching tips!

Women Remain in the Minority of Public Relations Senior Management
By Rick Gould, Managing Partner of Gould+Partners
Gould+Partners – June 27, 2017
Although women make up 70% of the public relations workforce, they only make up 30% of senior management. Use these tips to diversity your PR firm.

Here Are the 6 Facets of Effective PR and Marketing Reporting
By Rebekah Iliff, Chief Strategy Officer for AirPR
AirPR – June 28, 2017
When it comes to PR and marketing reporting, demonstrate connectivity to business goals, include even the efforts that didn’t work in your favor, and more.

More than words: Why you need a content management strategy
By Lisa Goldsberry
Axia Public Relations – June 28, 2017
In your business, you produce tons of content. Now what do you do with it all? Check out 5 steps to help you do more with your vision, ideas and documents using PR.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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