Daily PR Brief – Wed 07/10/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

Tech Trends Every PR Pro Should Be Newsjacking (O’Dwyer’s – July 9, 2019)

How to add personality to your PR pitch (PR Daily – July 10, 2019)

When your organization “could not be reached for comment” (Muck Rack Blog – July 10, 2019)

Ogilvy Study Finds Journalists Trust Earned Media Coverage to Drive Brand Reputation (Institute for Public Relations – July 9, 2019)

The Plane Truth About Following Up on Pitches (Public Relations Society of America – July 10, 2019)

Climb The Thought Leadership Ladder To Communicate With Impact (Forbes – July 9, 2019)

How Firms Can Prepare for the Rising Wave of Employee Activism (Glean.info – July 10, 2019)

CIPR kicks off #AIinPR Primer series with introductory guide to AI (Stephen Waddington – July 10, 2019)

Public Relations Research: Thinking Outside the Box at BledCom (Influence (UK) – July 10, 2019)

State of comms: Study finds 40% of execs don’t think PR delivers good value to biz (Marketing Interactive – July 10, 2019)

Summary Section:

Tech Trends Every PR Pro Should Be Newsjacking
By Dave Dykes
O’Dwyer’s – July 9, 2019
Here are five of the hottest trends in tech that can help your clients establish credibility as an innovator of their industry.

How to add personality to your PR pitch 
By Delaney Kline, Growth Specialist at Fractl
PR Daily – July 10, 2019
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.

When your organization “could not be reached for comment”
By Tim O’Brien
Muck Rack Blog – July 10, 2019
The phone rang at my desk at 5:51 p.m. on a Friday night. That’s what the caller ID would show later. It was from a reporter at a major newspaper daily. The reporter did not leave a message, and according to the call log tried only once. That’s what I would find out the next day just after I would read a very one-sided article that cast my client in a negative light. The article included the very familiar line, “The company could not be reached for comment.”

Ogilvy Study Finds Journalists Trust Earned Media Coverage to Drive Brand Reputation
By Olivia Kresic
Institute for Public Relations – July 9, 2019
Professional communicators face the challenge of effectively maintaining brand reputation in today’s noisy media landscape. To gain some perspective on what drives brand reputation worldwide, Ogilvy conducted the 2019 Global Media Influence Survey.

The Plane Truth About Following Up on Pitches
By Michael Smart
Public Relations Society of America – July 10, 2019
I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share an experience that a few of you can relate to and what it taught me.

Climb The Thought Leadership Ladder To Communicate With Impact
By Jeff Kavanaugh, Vice President-Executive Editor of Infosys Knowledge Institute
Forbes – July 9, 2019
All professionals carry seeds of expertise and thought leadership. Whatever your field, whatever your level, you can improve your expertise and thought leadership through consistent practice.

How Firms Can Prepare for the Rising Wave of Employee Activism
By William Comcowich
Glean.info – July 10, 2019
More employees are prepared to protest against their employers. Experts urge PR, HR and internal communications to prepare.

CIPR kicks off #AIinPR Primer series with introductory guide to AI
Stephen Waddington – July 10, 2019
The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website. It’s intended for anyone that works in communications. The primer explores the threats and opportunities for artificial intelligence in public relations.

Public Relations Research: Thinking Outside the Box at BledCom
By Jon White
Influence (UK) – July 10, 2019
A public relations research conference is a good place to test some of the assumptions underlying practice. BledCom, an international public relations research symposium that has just finished its 26th annual meeting in Bled, Slovenia, stirred up controversy by questioning the practice’s interests in trust and reputation.

State of comms: Study finds 40% of execs don’t think PR delivers good value to biz
By Avelyn Ng
Marketing Interactive – July 10, 2019
“On the functions that deliver the strongest value to the business, only 13% of 300 surveyed executives placed communications among their top five.”


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.