Daily PR Brief – Wed 07/15/20


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring company

 

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How 2020 Has Changed PR (Axia Public Relations – July 14, 2020)

Agencies: Consider these 3 things before you make the fulltime virtual leap (Agility PR Solutions – July 15, 2020)

How to Boost Your LinkedIn for Personal Branding During the Pandemic (Marx Communications – July 14, 2020)

Why this crisis response left us with a frown (Media First (UK) – July 15, 2020)

Study: PR Is Out Of Step With Public Views On Social Mobility (PRovoke – July 15, 2020)

Lessons Learned From The Cancelation Of The Tokyo Olympics. And An Important Question: Will The Coronavirus Change The Way Brands And People Think About The Importance of Sports? (CommPro (UK) – July 14, 2020)

How To Turn Your Customers Into Raving Fans (Forbes Communications Council – July 15, 2020)

The Top PR Challenges and Tips for Overcoming Them (Sword and the Script – July 14, 2020)

How to Use Paid Media In a PESO Model Program (Spin Sucks – July 14, 2020)

How 2020 Has Highlighted the Importance of Being Open and Honest (PRSay – July 14, 2020)

Speaking Out Pays Off for CEOs—FTI Study (O’Dwyer’s – July 15, 2020)

Summary Section:

How 2020 Has Changed PR
By Axia Public Relations
Axia Public Relations – July 14, 2020
The year 2020 has changed the PR industry and how PR agencies help their clients connect with their audience and earn media exposure. Learn the situations that have brought these changes.

Agencies: Consider these 3 things before you make the fulltime virtual leap
By Christie Zielinski
Agility PR Solutions – July 15, 2020
Every industry is speculating about the future of the physical office and whether or not our pandemic work from home experiment could morph into a permanent reality. As someone who once worked fulltime for a completely virtual agency, I say not so fast.

How to Boost Your LinkedIn for Personal Branding During the Pandemic
By Wendy Marx, President of Marx Communications
Marx Communications – July 14, 2020
Learn how to create a successful strategy using LinkedIn for personal branding, despite the chaos of the ongoing pandemic.

Why this crisis response left us with a frown
By James White
Media First (UK) – July 15, 2020
One bank has been giving its customers plenty of reasons to scowl in the past few days. Technology woes left them unable to access their accounts for days.

Study: PR Is Out Of Step With Public Views On Social Mobility
By Maja Pawinska Sims
PRovoke – July 15, 2020
‘The profession is as far away as ever from its aspiration to reflect stakeholder groups it works with,’ according to the CIPR State of the Profession 2020 report.

Lessons Learned From The Cancelation Of The Tokyo Olympics. And An Important Question: Will The Coronavirus Change The Way Brands And People Think About The Importance of Sports?
By Arthur Solomon
CommPro (UK) – July 14, 2020
The cancellation of the Tokyo Olympics because of the coronavirus pandemic provides a valuable lesson for PR people when planning programs.

How To Turn Your Customers Into Raving Fans
By Paul Koulogeorge, VP of Marketing, Advertising and Public Relations at The Goddard School
Forbes Communications Council – July 15, 2020
How do you turn someone into a “raving fan”? It’s all about helping move your target consumer up the loyalty ladder.

The Top PR Challenges and Tips for Overcoming Them
By Frank Strong
Sword and the Script – July 14, 2020
Ever feel like you spend more time justifying your work than you do getting things done? You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey.

How to Use Paid Media In a PESO Model Program
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 14, 2020
Paid media is the fourth piece of a PESO Model foundation. Here, Gini Dietrich shows you how to use it as part of the larger process.

How 2020 Has Highlighted the Importance of Being Open and Honest
By Lisa Arledge Powell
PRSay – July 14, 2020
So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent.

Speaking Out Pays Off for CEOs—FTI Study
By Steve Barnes
O’Dwyer’s – July 15, 2020
Speaking out is paying off for CEOs, according to a new study conducted by FTI Consulting.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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