Daily PR Brief – Wed 07/22/20


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Check out some of today’s best

PR/Comms industry news clips:

 

media monitoring software

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How To Execute a Content Campaign in Under a Week (March Communications – July 22, 2020)

Five Ways To Stay Close To Clients From A Distance (Forbes Agency Council – July 21, 2020)

How Communicators Can Help Brands Create Real Change (PRSay – July 21, 2020)

PR Takeaways from Another Social Media Victory for NFL Players (PR News – July 21, 2020)

Our Future in Public Relations (CommPro (UK) – July 22, 2020)

Stronger PR reporting is hidden in keyword data – Ragan Communications (Ragan – July 22, 2020)

How To Build A Loyal Team Of Freelancers (Forbes – July 22, 2020)

How PR veteran Joe Lockhart is working during COVID-19 (PR Daily – July 22, 2020)

Navigating the Virtual Event Landscape (O’Dwyer’s – July 22, 2020)

How to Use Video Storytelling Effectively in Times of Crisis (Meltwater – July 21, 2020)

Summary Section:

How To Execute a Content Campaign in Under a Week
By Elisabeth O’Donnell
March Communications – July 22, 2020
Coming together quickly to jump on a timely idea can help any business, it’s something as huge as a global pandemic or a change in news.

Five Ways To Stay Close To Clients From A Distance
By Maura FitzGerald, Founder & Partner of V2 Communications
Forbes Agency Council – July 21, 2020
Luckily, innovations in tech have made staying connected easier than ever. In the ongoing pandemic and beyond, here are five ways agencies can stay close to clients despite the distance and build enduring relationships.

How Communicators Can Help Brands Create Real Change
By Marisa Hernandez
PRSay – July 21, 2020
On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times.

PR Takeaways from Another Social Media Victory for NFL Players
By Seth Arenstein
PR News – July 21, 2020
In their posts, the players followed Jones’ suggestion. They communicated grievances while trying to make themselves seem relatable.

Our Future in Public Relations
By Ken Kerrigan
CommPro (UK) – July 22, 2020
For a profession that likes to celebrate milestones for clients, I find it curious that we haven’t marked a date on the calendar to celebrate the birth of public relations.

Stronger PR reporting is hidden in keyword data – Ragan Communications
By Chris Dickey
Ragan – July 22, 2020
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.

How To Build A Loyal Team Of Freelancers
By Greg Kihlstrom, CEO of CareerGig
Forbes – July 22, 2020
As highly talented individuals continue to make the leap to the freelance lifestyle, creating a culture and processes that allow them to do their best work will ensure you stay competitive and have the best talent on your team.

How PR veteran Joe Lockhart is working during COVID-19
By Ted Kitterman
PR Daily – July 22, 2020
Lockhart’s a longtime PR veteran, current CNN analyst, former press secretary for President Bill Clinton and has held important roles at Edelman, Facebook and the National Football League.

Navigating the Virtual Event Landscape
By Ben Chodor
O’Dwyer’s – July 22, 2020
Event organizers have started planning for 2021, and PR teams have begun drawing up plans to support different campaigns and event formats. If there is one thing we have learned it’s that virtual events are here to stay.

How to Use Video Storytelling Effectively in Times of Crisis
By John Boitnott
Meltwater – July 21, 2020
Why is storytelling so powerful? Strengthen your storytelling techniques with these helpful tips.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.