Daily PR Brief – Wed 07/24/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring services

6 Steps to Improve the Brand-PR Agency Relationship (PR News – July 23, 2019)

Misinformation 2.0: Deepfakes are the biggest threat to media today (Firefly Communications – July 23, 2019)

Uber’s “Quiet Mode” and Decline in Civility (O’Dwyer’s – July 23, 2019)

Is it time to refresh the Barcelona Principles? (Ragan – July 23, 2019)

Q2 2019: Interpublic PR Agencies Continue Growth (The Holmes Report – July 23, 2019)

Improve Your Email Sender Reputation In Three Steps (Forbes – July 23, 2019)

PR Masters Series Podcast, Episode #10- Barby K. Siegel (CommPro – July 24, 2019)

New Research: What’s the Most Credible Media Source? (Glean.info – July 24, 2019)

Why Instagram is really hiding likes (Influence (UK) – July 24, 2019)

Enthusiasm, Not Experience: What PR Agencies Look For in an Intern (March Communications – July 24, 2019)

Day in the life: Get to know Marvin Stockwell, media relations director, St. Jude Children’s Research Hospital (Muck Rack Blog – July 23, 2019)

Summary Section:

6 Steps to Improve the Brand-PR Agency Relationship
By Seth Arenstein
PR News – July 23, 2019
In theory, the brand-PR firm relationship should be an easy hurdle for professional communicators, right? Authenticity, integration, communication and goal setting are the PR pro’s stock-in-trade. So why isn’t Shangri-La a common descriptor for brand-PR agency relationships?

Misinformation 2.0: Deepfakes are the biggest threat to media today
Firefly Communications – July 23, 2019
Fake news has been a mainstay in the media recently but, despite being coined at the same time, deepfakes are only now beginning to gather interest.

Uber’s “Quiet Mode” and Decline in Civility
By Seth Linden, President of Dukas Linden Public Relations
O’Dwyer’s – July 23, 2019
Beyond a lackluster IPO and less-than-stellar Q1 performance, there’s another Uber piece of news that should concern all of us in the public relations field.

Is it time to refresh the Barcelona Principles?
By Ted Kitterman
Ragan – July 23, 2019
PR pros report that proving value to leaders remains a key concern, despite almost a decade applying the vaunted measurement guidelines.

Q2 2019: Interpublic PR Agencies Continue Growth
By Diana Marszalek
The Holmes Report – July 23, 2019
Interpublic’s PR group revenue grew for the fifth consecutive quarter during the three months ending June 30.

Improve Your Email Sender Reputation In Three Steps
By Tom Wozniak, Marketing and Communications for OPTIZMO Technologies
Forbes – July 23, 2019
While there is no guaranteed path to improving your sender reputation across the spectrum of recipient email platforms, there are several best practices that are sure to make a difference.

PR Masters Series Podcast, Episode #10- Barby K. Siegel
By Barby K. Siegel, CEO, Zeno
CommPro – July 24, 2019
Under Barby’s leadership, Zeno has experienced unprecedented growth and industry recognition for its creativity, highly-collaborative culture and defining its north star — Fearless Pursuit of the Unexpected. Step into any Zeno office and you immediately feel the high energy and special spirit that imbues the “Green Machine” every day.

New Research: What’s the Most Credible Media Source?
By William Comcowich
Glean.info – July 24, 2019
Research shows consumers consider earned media more credible than advertising and other media sources. However, that doesn’t mean PR should pursue only earned media.

Why Instagram is really hiding likes
By Scott Guthrie
Influence (UK) – July 24, 2019
Instagram has caused a brouhaha by extending its tests on hiding likes. Mainstream media and trade press alike have piled in with conjecture pieces asking whether the move signals the end of influencer marketing.

Enthusiasm, Not Experience: What PR Agencies Look For in an Intern
By Rachel Sword
March Communications – July 24, 2019
Although experience is always a plus and a resume booster, it’s not actually the end-all be-all factor for an internship candidate. Enter: enthusiasm!

Day in the life: Get to know Marvin Stockwell, media relations director, St. Jude Children’s Research Hospital
By Emme Haddad
Muck Rack Blog – July 23, 2019
Marvin Stockwell is the media relations director at St. Jude Children’s Research Hospital in Memphis, Tennessee. The hospital’s mission is to advance cures, and means of prevention, for pediatric catastrophic diseases through research and treatment. Marvin leads a four-person media relations team.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.