Check out some of today’s best
PR/Comms industry news clips:
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9 PR facts that might surprise you from The Museum of Public Relations
By Jessica Lawlor
Muck Rack Blog – July 28, 2020
Here are nine surprising facts about the PR industry, gleaned from research out of The Museum of Public Relations.
Delta and American Take Different Routes on Trust During Pandemic
By Seth Arenstein
PR News – July 28, 2020
Though PR pros may think trust is the watchword of the profession, other industries also depend on it. Trust’s importance spreads throughout the business world. In the airline industry, for example, Delta’s unusually transparent CEO, Ed Bastian, says trust and public confidence are vital to financial recovery. This is why he’s chosen to put people over profits.
Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter
By Ted Kitterman
PR Daily – July 28, 2020
In the wake of George Floyd’s death and a renewed conversation around racial justice in the U.S., the business community has tried to come to terms with its role in fighting systemic racism.
Travel PR Dealt Blow as IATA Pushes Back COVID Recovery Projection
By Kevin McCauley
O’Dwyer’s – July 28, 2020
Hope springs eternal in the hearts of travel PR people who believe they soon will be busy pitching destinations to crazed Americans eager to travel far and wide from their quarantined homes. Not so fast, says the International Air Transport Assn.
Tried-and-True Tactics for Managing Up, Down and Sideways
By Linda Descano, Executive Vice President, Red Havas
CommPro (UK) – July 29, 2020
When my friend Maria Ungaro asked if I’d join a panel Licensing International was hosting for its Young Professionals Network (YPN) on managing up, down and sideways, I didn’t hesitate to say yes, for two reasons.
How To Truly Connect With Clients And Customers
By Fran Biderman-Gross
Forbes Agency Council – July 29, 2020
Fully recognize, clearly articulate and genuinely share your purpose with clients to connect with them and others for years to come.
The Top Communications Clichés and How to Avoid Them
By Nicole Schuman
PR News – July 29, 2020
Jargon, cliché and overused phrases litter inboxes and broadcast across our screens. With COVID-19, a new crop has come into our daily purview.
Study: Reputation, Employees Will Top APAC Communicators’ Post-Pandemic Priorities
PRovoke – July 29, 2020
A new study from IABC APAC and Isentia finds APAC communicators will be more closely involved in developing business strategy, with a heavy emphasis on reputation and employee engagement.
We’ve been tracking the Garmin crisis – here are the lessons you can learn from it
By James White
Media First (UK) – July 29, 2020
Do you have a Garmin watch? If you don’t, you probably know someone who uses the GPS and fitness tracking equipment. And, in that case, you’ll no doubt be aware that many of its services have been unusable over the past week following a widespread outage, reportedly caused by a ransomware attack.
Measurement Myths and New Horizons: Takeaways from this year’s AMEC Summit
By Charlie Gooddy
Cision – July 29, 2020
This year’s global AMEC Summit gifted us with a two-day virtual extravaganza of lessons, networking, and awards. We may not have been there in the flesh, but the wealth of knowledge shared by industry experts was nothing short of premium. Here are a few of our takeaways and highlights from the event.
Interpublic Posts $45.6M Q2 Loss
By Kevin McCauley
O’Dwyer’s – July 29, 2020
Interpublic CEO Michael Roth reported a $45.6M net loss for the second-quarter as revenues plunged 19.6 percent due to the negative impact of the COVID-19 pandemic. It had earned $169.5M a year ago.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.