Daily PR Brief – Wed 07/05/17


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Howdy! Here are some of today’s best PR clips:

Which of these 12 archetypes fits your brand? (PR Daily – July 5, 2017)
You Say You Want a Revolution? (PR Council – July 3, 2017)
How To Create A PR Story That Grabs Attention! (Business 2 Community – July 4, 2017)
Timeless communication lessons from the Declaration of Independence (Ragan – July 2, 2017)
Got an Extra $250k in Your PR Budget? (PR News – July 5, 2017)
Why PR Should Measure by Outcomes (Cision – July 3, 2017)
10 tools to help PR pros research journalists (PR Daily – July 5, 2017)
Confessions of a public relations industry award judge (Influence Magazine – Chartered Institute of Public Relations – July 3, 2017)
Are you writing news releases for your target audience or for your company’s leadership? (Axia Public Relations – July 5, 2017)
How to Create Perfect Surveys for Better Customer Care (Mention Blog – July 4, 2017)
6 Social Media Automation Tools to Upgrade Your Content Strategy (Mention Blog – July 3, 2017)

Summary Section:

Which of these 12 archetypes fits your brand?
By Deb Gabor, Founder of Sol Marketing
PR Daily – July 5, 2017
Building lasting and effective relationships with consumers starts with understanding your brand’s foundation and voice. Consider which your brand emulates.

You Say You Want a Revolution?
By Renee Wilson, President, PR Council
PR Council – July 3, 2017
I guess one of the best examples of the PR revolution that I’ve seen recently is this year’s Cannes Lions Festival.  Say what you will about Cannes, but it’s still the closest thing our industry has to the ‘olympics of marketing.’  For the first time ever, the PR industry’s presence was felt, and not superficially.

How To Create A PR Story That Grabs Attention!
By Elijah Masek-Kelly
Business 2 Community – July 4, 2017
As a startup, you have a particular interest in getting a journalist to write about your business, but you should be aware that journalists probably don’t share that same interest. You need to convince them that you have a story that is worth sharing.

Timeless communication lessons from the Declaration of Independence
By Robby Brumberg
Ragan – July 2, 2017
The document that cast the vision for our nation 241 years ago has plenty to teach communicators today about eloquence, passion, persuasion and style.

Got an Extra $250k in Your PR Budget?
By Diane Schwartz
PR News – July 5, 2017
The survey asked “what would you do if you had an extra $250,000 in your budget”? Seems more realistic, right? The answers were telling.

Why PR Should Measure by Outcomes
By James Rubec
Cision – July 3, 2017
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful.

10 tools to help PR pros research journalists
By Paul Maccabee, President, Maccabee Public Relations
PR Daily – July 5, 2017
A strong media relations strategy starts with gathering applicable information and knowing the person to whom you’re pitching. These resources can help.

Confessions of a public relations industry award judge
By Stephen Waddington, Partner and Chief Engagement Officer, Ketchum
Influence Magazine – Chartered Institute of Public Relations – July 3, 2017
I’ve been judging industry awards. It’s good to have see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work.

Are you writing news releases for your target audience or for your company’s leadership?
By Lisa Goldsberry
Axia Public Relations – July 5, 2017
8 tips for creating a news release that will result in numerous media placements and boost your exposure.

How to Create Perfect Surveys for Better Customer Care
By Rachel Bartee
Mention Blog – July 4, 2017
To provide the best service for clients, you need their feedback. Here’s how to improve survey engagement and quality for better customer care.

6 Social Media Automation Tools to Upgrade Your Content Strategy
By Disha Dinesh
Mention Blog – July 3, 2017
Want an easier way to fuel your social content strategy? These 6 social media automation tools take the pain out of marketing on all the major platforms.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.