Daily PR Brief – Wed 07/12/17


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Howdy! Here are some of today’s best PR clips:

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APCO plans ‘aggressive’ expansion after capital injection and ownership changes (PR Week – July 12, 2017)
PR News Seeks Exceptional Digital Communicators and Their Campaigns for the Digital Awards; Entry Deadline is this Friday July 14 (StreetInsider – July 12, 2017)
3 ways to land media coverage when you don’t have news (PR Daily – July 12, 2017)
Are you following these 3 clothing rules for public speakers? (Ragan – July 12, 2017)
Institute for Public Relations Awards Dr. Jim Macnamara its Highest Academic Honor, the Pathfinder Award (Institute for Public Relations – July 11, 2017)
When Email is Not the Right Channel for Your Message (Spin Sucks – July 12, 2017)
6 Communication Lessons From a Marathon Runner (SHIFT Communications – July 12, 2017)
3 improv exercises to improve communications (PR Daily – July 12, 2017)
Validity of social media: Communications in crisis (Axia Public Relations – July 12, 2017)
10 Press Release Best Practices That Will Skyrocket Your PR (Business 2 Community – July 12, 2017)

Summary Section:

APCO plans ‘aggressive’ expansion after capital injection and ownership changes
By John Harrington
PR Week – July 12, 2017
APCO plans to be “lot more aggressive” in its expansion strategy following a financial restructure that has seen management and employees take a greater stake in the agency.

PR News Seeks Exceptional Digital Communicators and Their Campaigns for the Digital Awards; Entry Deadline is this Friday July 14
StreetInsider – July 12, 2017
PR News’ Digital Awards celebrates the year’s most outstanding digital communicators and their campaigns in a variety of media such as video, website design, mobile apps and more. The entry deadline is this Friday, July 14, 2017 and the late deadline is July 21, 2017.

3 ways to land media coverage when you don’t have news
By Katie Harrington
PR Daily – July 12, 2017
Is it a slow time for your client or organization, but there are still calls to land headlines? These ideas can help you get published.

Are you following these 3 clothing rules for public speakers?
By Nick Morgan
Ragan – July 12, 2017
If you’ve ever worried about being over- or under-dressed for a presentation, this guide will ensure you always look your best.

Institute for Public Relations Awards Dr. Jim Macnamara its Highest Academic Honor, the Pathfinder Award
By Jennifer Moyer
Institute for Public Relations – July 11, 2017
Jim Macnamara, Ph.D., Professor of Public Communication at the University of Technology Sydney and a Visiting Professor at London School of Economics and Political Science, will accept the Institute for Public Relations Pathfinder Award at the 2017 Annual Distinguished Lecture & Awards Dinner on November 29 in New York City.

When Email is Not the Right Channel for Your Message
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 12, 2017
There are times email is a good communications channel for a leader, but those times are few. Think about when a conversation is more effective.

6 Communication Lessons From a Marathon Runner 
By Andrea Cudmore
SHIFT Communications – July 12, 2017
What communication lessons can be learned while training for a marathon? Lots — but here are six big ones to keep in mind.

3 improv exercises to improve communications
By Laura Hale Brockway
PR Daily – July 12, 2017
In the same way that word games can improve your writing, improvisation techniques can improve your conversational and listening skills. Practice the techniques below with a partner and then try them at home or work.

Validity of social media: Communications in crisis
By Wendy Bulawa Agudelo
Axia Public Relations – July 12, 2017
As a PR professional, your job has evolved into a more educational role where you must now dissect social media and assist clients in learning how to best leverage it. Here are three ways to ensure your company receives fair treatment in the media.

10 Press Release Best Practices That Will Skyrocket Your PR
By Wendy Marx, President of Marx Communications
Business 2 Community – July 12, 2017
Press releases are a valuable tool in the hands of PR professionals — as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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