Daily PR Brief – Wed 08/15/18


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Check out some of today’s best PR industry news clips:

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Finding the Right Time to Send a Pitch (Public Relations Society of America – August 15, 2018)
The Media Relations Exec’s New Role in the Digital Age (O’Dwyer’s – August 15, 2018)
Trouble brewing? Bud Light’s Cleveland Browns promo draws boos (PR Daily – August 15, 2018)
Jeffrey Group Leads 2018 LatAm SABRE Winners (The Holmes Report – August 15, 2018)
The Art of the Spiel: Networking for the Rest of Us (PR News – August 15, 2018)
Creating a Positive Emotional Culture: Why Does It Matter and What Can Communication Leaders Do? (Institute for Public Relations – August 14, 2018)
Tackling Quarterly Earnings With a Targeted Media Approach (SHIFT Communications – August 15, 2018)
How Not to Frame Failure in Storytelling (Ishmael’s Corner – The Hoffman Agency – August 15, 2018)
Why getting links in articles still matters (PR Daily – August 14, 2018)
How social media has changed the way we communicate (Muck Rack Blog – August 15, 2018)

Summary Section:

Finding the Right Time to Send a Pitch
By Michael Smart
Public Relations Society of America – August 15, 2018
The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy.

The Media Relations Exec’s New Role in the Digital Age
By Frank Tortorici
O’Dwyer’s – August 15, 2018
The media itself — as well as global industry in general — has grown exponentially since the late 20th century, so the roles of both the journalist and the PR professional are vastly different from the old models.

Trouble brewing? Bud Light’s Cleveland Browns promo draws boos
By Ted Kitterman
PR Daily – August 15, 2018
Anheuser-Busch is offering free beers to city residents upon the luckless football team’s first win. The stunt has gotten a few rounds of negative responses.

Jeffrey Group Leads 2018 LatAm SABRE Winners
The Holmes Report – August 15, 2018
Latin American network The Jeffrey Group has picked up six Diamond and Gold SABRE Awards on behalf of its clients in the region.

The Art of the Spiel: Networking for the Rest of Us
By Justin Joffe
PR News – August 15, 2018
How do you present yourself in a manner that’s quick, authentic and accurately conveys everything about you without it coming off as pure elevator pitch?

Creating a Positive Emotional Culture: Why Does It Matter and What Can Communication Leaders Do?
By Linjuan Rita Men
Institute for Public Relations – August 14, 2018
An emotional culture exists in the organization irrespective of whether it is brought into cognizance by its leaders and managers.

Tackling Quarterly Earnings With a Targeted Media Approach
By Stephanie Epstein
SHIFT Communications – August 15, 2018
Here are some tips to develop a strong media strategy ahead of earnings and setting your client’s announcement up for success.

How Not to Frame Failure in Storytelling
Ishmael’s Corner – The Hoffman Agency – August 15, 2018
Nothing says storytelling like the “F” word. Point to a movie or book or TV show that captivates, and I’ll show you failure.

Why getting links in articles still matters
By Erika Heald
PR Daily – August 14, 2018
So, how do you find sites that are a good target for getting your link accepted? Consider these guidelines.

How social media has changed the way we communicate
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – August 15, 2018
The digital society in which we all live has drastically altered reality across industries.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.