Daily PR Brief – Wed 08/21/19


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Check out some of today’s best

PR/Comms industry news clips:

“Stakeholder Value” Is Good PR – And Good Business (Crenshaw Communications – August 20, 2019)

Many Americans Can’t Differentiate News from Satire (O’Dwyer’s – August 21, 2019)

6 reasons to pare your writing for professional success (Ragan – August 21, 2019)

Lessons Earned: How Shortfalls Can Become Strengths (PR News – August 20, 2019)

Teaching Digital Citizenship: Kids and Social Media (Spin Sucks – August 21, 2019)

Teens Get Their News from YouTube Stars & Social Media: PR Implications (Glean.info – August 20, 2019)

Celebrating #WorldPhotographyDay: How to use images to tell your story (Neo PR – August 21, 2019)

Providing Value in the 21st Century: Once Upon a Time Doesn’t Mean Happily Ever After (Business 2 Community – August 21, 2019)

16 different media interview formats and how to handle them (Media First (UK) – August 21, 2019)

4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR (Search Engine Journal – August 20, 2019)

Summary Section:

“Stakeholder Value” Is Good PR – And Good Business
By Dorothy Crenshaw
Crenshaw Communications – August 20, 2019
The Business Roundtable call for stakeholder value is the latest indicator that corporate reputation is valued, and a good sign for PR and reputation stewards who advise the C-suite.

Many Americans Can’t Differentiate News from Satire
By Jon Gingerich
O’Dwyer’s – August 21, 2019
Many Americans can’t tell the difference between content published by news organizations and content published by satirical websites, according to a recent study conducted by a team of communication researchers at The Ohio State University.

6 reasons to pare your writing for professional success 
By Rob Reinalda
Ragan – August 21, 2019
Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority. Your reader’s time is tight. Your writing should be, too.

Lessons Earned: How Shortfalls Can Become Strengths
By Ken Makovsky
PR News – August 20, 2019
In this PRNEWS series, in partnership with the Institute for Public Relations, some of the most successful leaders in the industry will share lessons they learned from failure.

Teaching Digital Citizenship: Kids and Social Media
By Whitney Danhauer
Spin Sucks – August 21, 2019
If we don’t teach kids how to navigate social media, we can’t be mad when they screw up. Here are some tips on digital citizenship.

Teens Get Their News from YouTube Stars & Social Media: PR Implications
By William Comcowich
Glean.info – August 20, 2019
Teen-agers would rather obtain news through YouTube personalities and social media networks than legitimate news outlets. That’s a troubling trend.

Celebrating #WorldPhotographyDay: How to use images to tell your story
By Kellie Sadler
Neo PR – August 21, 2019
In this blog post, take a look at the brands who celebrated #WorldPhotographyDay and get tips on how to get your images right for your PR outreach.

Providing Value in the 21st Century: Once Upon a Time Doesn’t Mean Happily Ever After
By Jeremy Church
Business 2 Community – August 21, 2019
In the communications world, instant accessibility to information has presented us with significant challenges in the most effective ways to share our clients’ stories, messages and thought leadership with their key target audiences. Cutting through this noise becomes even harder when factoring in the slow death of traditional “earned” media outlets like daily newspapers.

16 different media interview formats and how to handle them
By Adam Fisher
Media First (UK) – August 21, 2019
Radio, print and TV interviews all have their own specific requirements. But there is actually much more to it than those three categories, with each medium throwing up a range of different formats, each with their own subtle nuances, which could trip-up or unsettle an unsuspecting spokesperson.

4 Ways to Capitalize on the Cross-Funnel ROI of Digital PR
By Laura Hampton
Search Engine Journal – August 20, 2019
Here are four ways that you can drive higher returns from your digital PR campaigns by capitalizing on its cross-funnel potential.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.