Daily PR Brief – Wed 08/26/20


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Check out some of today’s best

PR/Comms industry news clips:

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7 things PR pros can learn from airplane pilots (PR Daily – August 26, 2020)

Influence 100: PRovoke Reveals Top In-House Communicators (PRovoke – August 26, 2020)

Public Speaking Online: Five Tips For Virtual Success (Forbes – August 26, 2020)

5 storytelling lessons from Square’s COVID-19 campaign (Ragan – August 26, 2020)

How PR Pros Can Benefit from Leveraging AI (PR News – August 25, 2020)

Can Conventions Survive in a Virtual World? (5W Public Relations – August 26, 2020)

Effie Kanyua, director of PR & Comms, Hearst UK on the PRmoment Podcast (PRmoment – August 26, 2020) [PODCAST]

PR and marketing pros need an immersive content strategy—uncovering gaps and barriers (Agility PR – August 26, 2020)

Building media relationships, virtually (Influence (UK) – August 26, 2020)

What is the Right Length for a Social Media Post? (Three Girls Media – August 26, 2020)

The Myth Of The Social CEO (Crenshaw Communications – August 25, 2020)

DEI for media relations: reframing narratives, redefining objectivity and understanding our power in shaping stories (Muckrack – August 26, 2020)

Summary Section:

7 things PR pros can learn from airplane pilots
By Hinda Mitchell
PR Daily – August 26, 2020
You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst. PR pros can learn a thing or two from a pilot.

Influence 100: PRovoke Reveals Top In-House Communicators
By Maja Pawinska Sims
PRovoke – August 26, 2020
The ninth Influence 100 reveals the most powerful chief communications and marketing officers from around the world.

Public Speaking Online: Five Tips For Virtual Success
By Beth Noymer Levine, Founder & Principal of SmartMouth Communications
Forbes – August 26, 2020
Pre-pandemic public speaking challenges now seem so quaint. How to be engaging in front of a live audience, what to do with your hands, where to stand or move about, how to have an impact … Boy, those were the days!

5 storytelling lessons from Square’s COVID-19 campaign
By Ted Kitterman
Ragan – August 26, 2020
The payment company asked business owners to share their stories of managing through the trials of an unprecedented pandemic—creating a support hub for entrepreneurs in the fight of their lives.

How PR Pros Can Benefit from Leveraging AI
By Nicole Schuman
PR News – August 25, 2020
AI does not exist as the be-all solution for anyone’s needs—instead it provides a helpful boost where needed, particularly for PR.

Can Conventions Survive in a Virtual World?
5W Public Relations – August 26, 2020
Conventions have become one pillar of the rapidly expanding pop-culture marketplace. What began with a relative handful of science fiction and fantasy literature fans has exploded into an annual international phenomenon.

Effie Kanyua, director of PR & Comms, Hearst UK on the PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment – August 26, 2020
In the latest PRmoment Podcast I catch up with Effie Kanyua, director of PR & Comms, Hearst UK.

PR and marketing pros need an immersive content strategy—uncovering gaps and barriers
By Richard Carufel
Agility PR – August 26, 2020
Like never before, demand for digital content is on the rise. But not just static, lifeless content that’s simply been loaded to a website—today’s digital consumers expect more visually engaging content than that.

Building media relationships, virtually
By Luke Budka, Head of Digital PR and SEO, TopLine Comms
Influence (UK) – August 26, 2020
Without the opportunity to meet media contacts in person, we’ve had to be a little more creative in our ongoing mission to remind them we’re an agency that really works hard at supplying interesting emotive stories, not boring press releases. Here are a few things our team’s found works.

What is the Right Length for a Social Media Post?
By Evanne Farmer
Three Girls Media – August 26, 2020
Understanding the ideal length for a social media post is essential to ensure you social media content is getting out and being seen.

The Myth Of The Social CEO
By Dorothy Crenshaw, CEO, Crenshaw Communications
Crenshaw Communications – August 25, 2020
Social media has powered a shift from public relations to public engagement. So, why aren’t more CEOs engaging on social media, especially now?

DEI for media relations: reframing narratives, redefining objectivity and understanding our power in shaping stories
By Veleisa Burrell
Muckrack – August 26, 2020
Muck Rack recently assembled a power panel of communicators to discuss diversity, equity and inclusion (DEI) for media relations. Here are more of their insights.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.