Daily PR Brief – Wed 08/28/19


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Check out some of today’s best

PR/Comms industry news clips:

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Go-to Songs for Those Who Toil in PR (Ishmael’s Corner – The Hoffman Agency – August 28, 2019)

Six Key Attributes To Look For When Hiring A Communications Agency (Forbes – August 28, 2019)

Communicating Unknowns: PR Lessons From the Spider-Man Rights Dispute (PR News – August 27, 2019)

Artificial Intelligence Tools Versus Public Relations Skills (Spin Sucks – August 28, 2019)

10 Ways PR Firms and Freelancers Can Protect Themselves from Deadbeat Clients (Glean.info – August 27, 2019)

How to avoid comms crisis turbulance (Firefly Communications – August 27, 2019)

If AVEs are “Bad” PR Metrics, What are the “Good” Ones? (CommPro – August 28, 2019)

Mental Health – The topic we love to talk about but hate to deal with (Influence – August 28, 2019)

Do you have what it takes? How to know where you belong in PR (Muck Rack Blog – August 27, 2019)

Five things PRs can learn from improv (Online PR Blog – The Hoffman Agency – August 27, 2019)

Summary Section:

Go-to Songs for Those Who Toil in PR
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – August 28, 2019
A few years ago PR Moment asked me to pontificate on a playlist of songs that put a bounce in my step. If you toil in PR, give them a try.

Six Key Attributes To Look For When Hiring A Communications Agency
By Kriselle Laran, Marketing Executive at Cobalt Robotics
Forbes – August 28, 2019
Strategies and tactics are adjustable, but it is much more difficult to adjust how an agency approaches challenges, problem-solving and client-agency collaboration.

Communicating Unknowns: PR Lessons From the Spider-Man Rights Dispute
By Justin Joffe
PR News – August 27, 2019
Marvel’s handling the uncertainty of its film future with Spider-Man is a masterclass in how to say “I don’t know” with a delicate touch

Artificial Intelligence Tools Versus Public Relations Skills
By Stephen Waddington, UK Managing Director, Metia
Spin Sucks – August 28, 2019
Artificial intelligence is on the rise, and public relations needs to take a proactive approach to #AIinPR tools. Stephen Waddington explains how.

10 Ways PR Firms and Freelancers Can Protect Themselves from Deadbeat Clients
By William Comcowich
Glean.info – August 27, 2019
Sometimes clients don’t pay because of honest paperwork mistakes. Sometimes they have their own financial problems. Whatever the cause, handling a late-paying client the wrong way can ruin the relationship.

How to avoid comms crisis turbulance
By Eleanor Frere
Firefly Communications – August 27, 2019
In any industry, there will always be tricky comms situations to manage. But if something does arise what should you say and how and when should you say it?

If AVEs are “Bad” PR Metrics, What are the “Good” Ones?
By Wes Tyeryar, Director of Strategic Partnerships, PublicRelay
CommPro – August 28, 2019
Thanks to the efforts of the “Say No To AVEs” campaign that AMEC has been running for the past 2 years, fewer PR pros are using AVEs to measure anything. But the question that sometimes still lingers is what are the alternatives to AVEs?

Mental Health – The topic we love to talk about but hate to deal with
By Sarah Hall
Influence – August 28, 2019
Mental well-being is a topic that more and more people are talking about as our society continues to evolve at pace with pressures from all angles to keep up with expectations. For those in PR it is something that comes up increasingly because of the endemic always on expectation, 24-7 media, and increasing public scrutiny.

Do you have what it takes? How to know where you belong in PR
By Jennifer Post
Muck Rack Blog – August 27, 2019
Any industry is going to come with a skillset that is highly beneficial to those who want to work in it, and PR is no exception.

Five things PRs can learn from improv
By Patrizia Heun
Online PR Blog – The Hoffman Agency – August 27, 2019
Improvisational theater may seem very different from public relations, but there are many valuable skills that PR professionals should learn from improv.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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