Daily PR Brief – Wed 08/02/17


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Hi! Here are some of today’s best PR clips:

Platinum PR Awards Finalists Announced by PR News (PR News – August 1, 2017)
How to Measure Media Relations Beyond Story Placement (Spin Sucks – August 2, 2017)
5 steps to target the right consumer audience (PR Daily – August 2, 2017) [Infographic]
PR Lessons From the Trump Letter and the Chrysler-UAW Case (PR News – August 1, 2017)
Understanding Paid vs. Earned Influencer Relationships (Cision – August 2, 2017)
Use Third-Party Validation To Build Credibility (Forbes – August 1, 2017)
Selecting the Right Celebrity Ambassador (SHIFT Communications – August 2, 2017)
Don’t skimp on strategy (Ishmael’s Corner – The Hoffman Agency – August 2, 2017)
Why you should seriously consider hosting a company retreat (PR Couture – August 1, 2017)
Boost Your Online Reputation in 5 Tiny Steps (Business 2 Community – August 2, 2017)

Summary Section:

Platinum PR Awards Finalists Announced by PR News
By Jerry Ascierto
PR News – August 1, 2017
To reflect today’s ever-changing skill set, we’ve added several new categories to this year’s awards to spotlight the top campaigns on Snapchat, Instagram and YouTube, as well as advances in content marketing, visual storytelling, digital communications and live streaming.

How to Measure Media Relations Beyond Story Placement
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – August 2, 2017
“Will this run in print or online only?” is a question that drives everyone bonkers. Media relations is about measurement, not where the story appears.

5 steps to target the right consumer audience [Infographic]
By Kevin Allen
PR Daily – August 2, 2017
Marketers shooting for universal appeal can end up with subpar engagement and lackluster campaigns. Here’s how you can figure out whom to reach—and effectively get their attention.

PR Lessons From the Trump Letter and the Chrysler-UAW Case
By Seth Arenstein
PR News – August 1, 2017
Mistakes of all sizes happen. We know that. PR pros often are called in after those mistakes occur. They usually attempt to mollify things. Sometimes they goof and fan the flames. Sometimes communicators can do very little.

Understanding Paid vs. Earned Influencer Relationships
By Susan Guillory
Cision – August 2, 2017
Working with influencers to spread the word about your brand can have a large impact. Learn how to forge these relationships.

Use Third-Party Validation To Build Credibility
By Marie Swift
Forbes – August 1, 2017
Third-party validation is important in today’s noisy digital world. Here’s why savvy business owners and professionals include a healthy dose of PR in their marketing plans.

Selecting the Right Celebrity Ambassador
By Julie Staadecker
SHIFT Communications – August 2, 2017
Deciding on the wrong ambassador can generate headlines, but not in a good way. Here are five key takeaways to keep in mind when vetting an ambassador.

Don’t skimp on strategy
By Mark Pinsent, Managing Director Europe, The Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – August 2, 2017
The Hoffman Agency’s Europe MD, Mark Pinsent, uses Nestlé UK’s promoted tweet to point out that Nestlé’s goal isn’t to reduce sugar.

Why you should seriously consider hosting a company retreat
By Dyan Dolfi-Offutt
PR Couture – August 1, 2017
At Soda Pop PR, the annual company retreat is a MUST! Founder Dyan Dolfi-Offutt breaks down 8 tips to host an epic team getaway.

Boost Your Online Reputation in 5 Tiny Steps
By Amanda Clark
Business 2 Community – August 2, 2017
Online reputation management is something you can invest in every single day, by taking just a few very small, simple steps. Allow us to explain.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.