Daily PR Brief – Wed 08/23/17


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Hello! Here are some of today’s best PR clips:

 

What To Expect When Working With the Media (Business 2 Community – August 22, 2017)
How to Leverage Emotions to Boost Digital PR (Cision – August 23, 2017)
8 experts for communicators of all stripes to follow (Ragan – August 23, 2017)
How to Get a Tuition-Free Crash Course in Media Relations, Part II (PR News – August 22, 2017)
Q2: PR Still Strongest Performer For WPP Amid Continued Slowdown (The Holmes Report – August 23, 2017)
How to Create Content that Shows Up in Voice Search (Spin Sucks – August 23, 2017)
Revisiting the 10 Symbols of PR Disruption (Ishmael’s Corner – The Hoffman Agency – August 23, 2017)
Consumer Corner: Influencer Marketing vs. Earned Media (SHIFT Communications – August 23, 2017)
Influencer (r)evolution (PR Daily – August 23, 2017) [Infographic]
Infographic: How to find awesome content topics (Axia Public Relations – August 23, 2017) [Infographic]

Summary Section:

What To Expect When Working With the Media
By Candace Huntly
Business 2 Community – August 22, 2017
We all know the first challenge is even getting the media’s interest, but what happens after they have agreed to cover your story?

How to Leverage Emotions to Boost Digital PR
By Avinash Nair
Cision – August 23, 2017
Emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Learn how to capitalize on this approach.

8 experts for communicators of all stripes to follow
By Michelle Garrett
Ragan – August 23, 2017
Take inspiration from these industry veterans. They can help you develop skills, embrace emerging trends and become more versatile.

How to Get a Tuition-Free Crash Course in Media Relations, Part II
By Arthur Solomon
PR News – August 22, 2017
On July 14 on this web site I authored a post detailing how PR practitioners can obtain a tuition-free master course in media relations by paying attention to the political scene. Since then politicians’ actions have provided an addendum to that post. Here they are.

Q2: PR Still Strongest Performer For WPP Amid Continued Slowdown
By Arun Sudhaman
The Holmes Report – August 23, 2017
WPP’s PR and public affairs firms grew 0.6% in Q2 of this year as the company cut its full-year revenue forecast amid lower client spending.

How to Create Content that Shows Up in Voice Search
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – August 23, 2017
Voice search for communicators may be on the back burner, but it’s important to consider when creating content. Here are three things you can do right now.

Revisiting the 10 Symbols of PR Disruption
Ishmael’s Corner – The Hoffman Agency – August 23, 2017
The upheaval in the business of communications resembles the Industrial Revolution and how it changed manufacturing back in the 18th century.

Consumer Corner: Influencer Marketing vs. Earned Media
By Natalie Colli
SHIFT Communications – August 23, 2017
As PR professionals, navigating the swift evolution of the news industry means continually evaluating where – and how – consumers are being influenced most.

Influencer (r)evolution [Infographic]
By Robby Brumberg
PR Daily – August 23, 2017
Using luminaries and kitschy characters to increase sales and brand cachet was around long before Instagram, but social media is taking this tactic to new heights.

Infographic: How to find awesome content topics [Infographic]
By Katie Boyles
Axia Public Relations – August 23, 2017
We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.