Daily PR Brief – Wed 08/30/17


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Hi!  Here are some of today’s best PR clips:

media monitoring

Understanding Online Reputation Management And How It Affects Search Engine Placement (Forbes – August 30, 2017)
10 free Instagram tools for PR pros and marketers (Ragan – August 29, 2017)
Updated: Public Relations Request for Proposal – RFP (Everything PR – August 29, 2017)
How Bell Pottinger’s woes may become a saving grace for the PR industry (The Drum – August 30, 2017)
Kelli Parsons joins United Technologies as chief comms officer (PR Week – August 30, 2017)
4 ways PR pros can master Facebook Live (PR Daily – August 30, 2017)
6 vital reasons you should write a horrible first draft (Ragan – August 30, 2017)
Three Predictions For The Future Of Charity Event Marketing (Forbes – August 30, 2017)
Hotwire PR opens three pop-up offices in North America (PR Week – August 30, 2017)
The secret to successful agency-client relationships (52nd & Madison – August 29, 2017)
Are you doing social media wrong? (Axia Public Relations – August 29, 2017)

Summary Section:

Understanding Online Reputation Management And How It Affects Search Engine Placement
By Jeff Gilden
Forbes – August 30, 2017
One of the best ways to hide your dark secrets on the internet is by landing on the second or third page of Google search results. Unfortunately, you don’t want that if you are an entrepreneur or someone in need of online visibility.

10 free Instagram tools for PR pros and marketers
By Matthew Royse
Ragan – August 29, 2017
Repost popular images, create captivating visuals, measure your efforts and more with this list of resources.

Updated: Public Relations Request for Proposal – RFP
By Richard D. Pace
Everything PR – August 29, 2017
What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit. We happily provide this service as part of our ongoing public relations news updates.

How Bell Pottinger’s woes may become a saving grace for the PR industry
By Mark Borkowski
The Drum – August 30, 2017
The emerging scandal in South Africa involving PR giant Bell Pottinger, and the country’s most infamous family dynasty, is a spectacular emergency; if the global public cared more about Africa it would be a wildfire.

Kelli Parsons joins United Technologies as chief comms officer
By Alison Kanski
PR Week – August 30, 2017
Former New York Life marcomms head Kelli Parsons has joined United Technologies as SVP and chief communications officer. Parsons, former comms head at New York Life and Fannie Mae, will join the aircraft and industrial manufacturing company in September.

4 ways PR pros can master Facebook Live
By Melinda Lathrop
PR Daily – August 30, 2017
As the trend of video content grows, livestreaming can be a great way to capture consumers’ attention and boost your brand’s influence. Consider these tips.

6 vital reasons you should write a horrible first draft
By Beth Nyland, Founder of Spencer Grace
Ragan – August 30, 2017
Perfectionism, at least when you’re first putting words on paper or on the screen, hinders creativity and free association. You can—and certainly should—edit later. For now, have fun.

Three Predictions For The Future Of Charity Event Marketing
By Karrie Wozniak
Forbes – August 30, 2017
It’s important to market your event to capture the attention of potential donors and fill up the room for your next fundraiser.

Hotwire PR opens three pop-up offices in North America
By Alison Kanski
PR Week – August 30, 2017
Hotwire PR is opening offices in Minneapolis, Boston, and Mexico City through the end of the year.

The secret to successful agency-client relationships
By Sasha Howell
52nd & Madison – August 29, 2017
No. This one little word can save an agency-client relationship from future failure – especially if it’s said within the first 30 days of working together. The start of any new account is a critical time, as it sets the foundation for your relationship.

Are you doing social media wrong?
By Julie Miller
Axia Public Relations – August 29, 2017
Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.