Daily PR Brief – Wed 09/11/19


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PR/Comms industry news clips:

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Get Ready For These 13 Communications Industry Trends In 2020 (Forbes – September 10, 2019)

‘Fake News’ Fears: 95% of Americans ‘Troubled’ by Current State of Media, Poll Finds (The Wrap – September 11, 2019)

Cao to Command Golin/China (O’Dwyer’s – September 11, 2019)

5 common missteps in crisis communication (Ragan – September 11, 2019)

Brexit: A Masterclass In Reputation Mismanagement (The Holmes Report – September 11, 2019)

How PR Pros Can Create Successful Internship Programs (PR News – September 10, 2019)

The Institute for Public Relations Awards Dr. Lynn Zoch its Highest Academic Honor, the Pathfinder Award (Institute for Public Relations – September 11, 2019)

Can This Hollywood PR Firm Change the Public’s View of Meghan Markle? (The Cheat Sheet – September 10, 2019)

Importance of a PR Degree and How to Use a Public Relations Degree (5W Public Relations – September 11, 2019)

Summary Section:

Get Ready For These 13 Communications Industry Trends In 2020
By Forbes Communications Council
Forbes – September 10, 2019
The experts of Forbes Communications Council share the hot new trends they think will take over the communications and marketing industry in the new year.

‘Fake News’ Fears: 95% of Americans ‘Troubled’ by Current State of Media, Poll Finds
By Lindsey Ellefson
The Wrap – September 11, 2019
Study finds that 67% of people think journalistic ethics will be worse during the 2020 election.

Cao to Command Golin/China
By Kevin McCauley
O’Dwyer’s – September 11, 2019
Jason Cao Jason Cao, most recently China general manager for The Hoffman Agency, has joined Interpublic’s Golin to oversee its operations in China.

5 common missteps in crisis communication
By Kristin Miller
Ragan – September 11, 2019
It’s bound to happen at some point: A data breach will occur, or perhaps some other calamity. Heed these warnings so you’re not caught flatfooted.

Brexit: A Masterclass In Reputation Mismanagement
By Maja Pawinska Sims
The Holmes Report – September 11, 2019
Just as it looked like things couldn’t get any stranger, recent political events have made a laughing stock of the UK.

How PR Pros Can Create Successful Internship Programs
By Michelle Mekky, Founder and President of Mekky Media Relations
PR News – September 10, 2019
Below are tips and tactics for establishing an internship program that benefits all. As  you’ll see, treating interns pretty much as you would staff is the most direct route to success.

The Institute for Public Relations Awards Dr. Lynn Zoch its Highest Academic Honor, the Pathfinder Award
By Taylor Vasquez
Institute for Public Relations – September 11, 2019
The Institute for Public Relations (IPR) will award Lynn M. Zoch, Ph.D., professor emerita at Virginia’s Radford University the IPR Pathfinder Award at the 2019 Annual Distinguished Lecture & Awards Dinner on November 19 at the Roosevelt Hotel in New York City.

Can This Hollywood PR Firm Change the Public’s View of Meghan Markle?
By Christina Montford
The Cheat Sheet – September 10, 2019
Was hiring a PR firm to fix Meghan Markle’s reputation the best thing to do?

Importance of a PR Degree and How to Use a Public Relations Degree
5W Public Relations – September 11, 2019
With the popularity of social media, the demand for public relations staff is even greater and most employers seeking to fill a PR position require a bachelor’s degree.


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