Daily PR Brief – Wed 09/26/18


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Check out some of today’s best PR industry news clips:

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PR 101: Five Hard-Learned Mistakes You Can Avoid (Forbes – September 26, 2018)
4 PR and marketing lessons from Nelson Mandela (PR Daily – September 26, 2018)
The Weight of a Word: Rebranded as WW, Weight Watchers Learns a Heavy PR Lesson (PR News – September 25, 2018)
Earned Media Uprising: Quantifying PR’s Contribution to Business (Institute for Public Relations – September 26, 2018)
Question of the Month: What Does Acting Ethically as a Communicator Mean to You? (Public Relations Society of America – September 26, 2018)
The Opposite of Spin is Authenticity (Spin Sucks – September 25, 2018)
Staying Active at a Desk Job (SHIFT Communications – September 26, 2018)
Pitching holiday stories: Timing it right (Muck Rack Blog – September 25, 2018)
7 Reasons Online Reviews are Essential for Your Brand (Mention Blog – September 26, 2018)
How PR is Intersecting with AI (Entrepreneur – September 25, 2018)

Summary Section:

PR 101: Five Hard-Learned Mistakes You Can Avoid
By Ashley Murphy, Director of Public Relations, Stribling & Associates
Forbes – September 26, 2018
The pitch is everything when it comes to getting the right story to the right person at the right time.

4 PR and marketing lessons from Nelson Mandela
By Kristina James, Director of Marketing at MDR
PR Daily – September 26, 2018
Use these four Mandela quotes as mantras when you’re confronted with a marketing challenge.

The Weight of a Word: Rebranded as WW, Weight Watchers Learns a Heavy PR Lesson
By Justin Joffe
PR News – September 25, 2018
Rebranding as WW, or “wellness that works,” Weight Watchers hopes to highlight the brand’s new emphasis on sustainable wellness products and initiatives.

Earned Media Uprising: Quantifying PR’s Contribution to Business
By Mark Weiner
Institute for Public Relations – September 26, 2018
Nearly 75 percent of chief communications and chief marketing officers don’t feel that they are fully capitalizing on all the benefits of technology and data to modernize their communications programs.

Question of the Month: What Does Acting Ethically as a Communicator Mean to You?
By John Elsasser
Public Relations Society of America – September 26, 2018
In honor of September being PRSA’s Ethics Month, we posed the following: “What does acting ethically as a communicator mean to you?”

The Opposite of Spin is Authenticity
By Doug Simon, CEO of D S Simon Media
Spin Sucks – September 25, 2018
In the era of fake news and alternative facts, spin continues to suck. Which is why Doug Simon says authenticity has become even more relevant and important.

Staying Active at a Desk Job
By Julie Staadecker
SHIFT Communications – September 26, 2018
Check out these basic tips for staying active during the workday. This is beneficial for your mental and physical wellbeing, as well as job productivity.

Pitching holiday stories: Timing it right
By Jennifer Post
Muck Rack Blog – September 25, 2018
Journalists and PR professionals alike know that the timing of sending/receiving pitches could mean the difference between a story getting written and published, and it going right in the “no” pile.

7 Reasons Online Reviews are Essential for Your Brand
By Smith Willas
Mention Blog – September 26, 2018
Understanding why you need online reviews will help you optimize your customer experience to help create a positive online footprint.

How PR is Intersecting with AI
By Safaque Kagdi Afzal
Entrepreneur – September 25, 2018
When the computer programs will do the mechanical work, PR employees will get more time to reinforce their media relations.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.