Daily PR Brief – Wed 09/30/20


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

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Inside the Unexpected World of Communications: Franconians Share Their Craziest Career Moments (Franco – September 29, 2020)

Fixing Racially Charged Language: A Blueprint For The IT Industry (Forbes – September 30, 2020)

4 steps for communicators to gain credibility among top-tier execs (Ragan – September 30, 2020)

Dignity and Respect Biggest Losers in First Presidential Debate of 2020 (PRNEWS – September 30, 2020)

How to look after your team’s mental health (PRmoment (UK) – September 29, 2020)

Five Types Of Bylined Content That Work For PR – Crenshaw Communications (Crenshaw Communications – September 29, 2020)

The story that shows newspapers can still flex their muscles (Media First (UK) – September 30, 2020)

7 comms business lessons from the Blackhawk Down raid (Agility PR – September 30, 2020)

Q&A: Perfecting Your 15-Second Pitch w/ The Pitch Girl (Laura Allen) (Cyber PR – September 29, 2020)

Webinar recap: Good lessons from bad PR pitches (Muck Rack Blog – September 30, 2020)

Summary Section:

Inside the Unexpected World of Communications: Franconians Share Their Craziest Career Moments
By Emily Hebert
Franco – September 29, 2020
Franco’s staff shares the craziest and most unexpected things they’ve done throughout their career in the field of communications.

Fixing Racially Charged Language: A Blueprint For The IT Industry
By Pankaj Gupta
Forbes – September 30, 2020
IT is an industry that is still rife with jargon in product user interfaces, product documentation and marketing communications, and it’s time for leadership to take responsibility for identifying and replacing racially charged language.

4 steps for communicators to gain credibility among top-tier execs
By Laura Browne
Ragan – September 30, 2020
Want a prominent seat in the meeting room? Figure out the nomenclature, and collaborate with the bean counters on identifying and tracking which metrics matter most to them.

Dignity and Respect Biggest Losers in First Presidential Debate of 2020
By Gene Grabowski
PRNEWS – September 30, 2020
From all perspectives, the first Presidential Debate of 2020 appeared to be neither presidential nor a debate.

How to look after your team’s mental health
By Natalie Trice
PRmoment (UK) – September 29, 2020
I know only too well the adrenalin-filled roller-coaster ride this industry can take us on, and I also know many of us find it hard to look after ourselves – mentally and physically.

Five Types Of Bylined Content That Work For PR – Crenshaw Communications
By Veronica Amenta
Crenshaw Communications – September 29, 2020
We know bylines are essential to thought leadership in a PR plan. But what content is right for your message?

The story that shows newspapers can still flex their muscles
By James White
Media First (UK) – September 30, 2020
There have been many obituaries written about newspapers. Their power has been said to be waning for several years and the coronavirus pandemic has accelerated a decline in circulations and advertising revenues. But despite all this, the press can still pack a powerful punch, as one company found out to its cost when it was the centre of an extraordinary article.

7 comms business lessons from the Blackhawk Down raid
By Chad Storlie
Agility PR – September 30, 2020
In today’s world of COVID-19, the “Blackhawk Down” raid represents telling lessons for business—how an organization rapidly and successfully adjusted to a vastly challenging new normal when conditions unexpectedly changed.

Q&A: Perfecting Your 15-Second Pitch w/ The Pitch Girl (Laura Allen)
Cyber PR – September 29, 2020
Laura was the hire for email marketing leader CheetahMail where she took the company from 3 people in a room the size of a broom closet, to a multi-million-dollar business that was acquired by Experian.

Webinar recap: Good lessons from bad PR pitches
By Emma Haddad
Muck Rack Blog – September 30, 2020
Together with Michael Smart, we released an ebook analyzing journalist feedback from 560 tweets, as well as a corresponding webinar full of the findings. These were our biggest takeaways from the webinar.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.