Daily PR Brief – Wed 09/06/17


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Hi!  Here are some of today’s best PR clips:

 

3 Ways Augmented Intelligence Will Help PR Pros (PR News – September 5, 2017)
Guidelines for nonprofit communications (Ragan – September 6, 2017)
Richard Edelman: Bell Pottinger Expulsion Is ‘Proud Moment For PR Industry’ (The Holmes Report – September 5, 2017)
How to Make Your Press Release Strategic and Media-Friendly (PR News – September 5, 2017)
Measurement is Critical in a Constantly Changing Communication and Media Environment (Institute for Public Relations – September 5, 2017)
How to be heard as a public relations professional in a changing media landscape (52nd & Madison – September 5, 2017)
Creating a Mutually-beneficial Relationship Between PR and Content Marketing (Meltwater Blog – September 6, 2017) [VIDEO]
Why a Tech PR Job Makes Sense (Spin Sucks – September 5, 2017)
The Times to Avoid Making a News Announcement (SHIFT Communications – September 6, 2017)
How to Contact a Top PR Agency about a Job Opening (+ a Ton More Tips for New Pros) (PR Couture – September 5, 2017)

Summary Section:

3 Ways Augmented Intelligence Will Help PR Pros
By Josh Ginsberg, CEO and co-founder, Zignal Labs
PR News – September 5, 2017
Human beings understand context, history, culture and nuances; machines can process and organize a huge volume of data at high speeds. A human-machine partnership can take the concept of best of both worlds to new levels. Here are three ways augmented intelligence can help take PR pros from human to superhuman.

Guidelines for nonprofit communications
By Robby Brumberg
Ragan – September 6, 2017
For messaging success, make your donors feel heroic, keep it uplifting and show tangible proof of your results.

Richard Edelman: Bell Pottinger Expulsion Is ‘Proud Moment For PR Industry’
By Arun Sudhaman
The Holmes Report – September 5, 2017
“We must have zero tolerance for work that undermines democratic institutions,” says the CEO of the world’s biggest PR firm.

How to Make Your Press Release Strategic and Media-Friendly
By Jay Hickman, Director of PR, MMI Agency
PR News – September 5, 2017
While media coverage may be the desired outcome of your press release, that goal is not always realistic. It’s more important to skillfully incorporate the press release into your communications strategy. With time, simple research, and well-written announcements, communicators can become skilled in the art of the press release.

Measurement is Critical in a Constantly Changing Communication and Media Environment
By Eileen Sheil
Institute for Public Relations – September 5, 2017
Unfortunately, public relations professionals are lagging behind in understanding the real contribution of public relations and using metrics effectively. Given the ever-changing media environment, PR measurement can no longer be optional.

How to be heard as a public relations professional in a changing media landscape
By Jacqueline Keidel Martinez
52nd & Madison – September 5, 2017
The crowded media landscape of today has forced us all to be more creative in our approach. In an industry that is still cluttered with 1,500-word press releases chock full of flowery copy, sometimes being direct is your best angle.

Creating a Mutually-beneficial Relationship Between PR and Content Marketing [VIDEO]
By Meltwater
Meltwater Blog – September 6, 2017
Create a mutually-beneficial relationship between PR and content marketing by co-creating content that can be used for both team’s programs.

Why a Tech PR Job Makes Sense
By Colleen Martell, CEO and Chief Strategist of Martell Communications
Spin Sucks – September 5, 2017
Whether you’re transitioning to a new career in PR or just graduated, working in tech PR gives you many opportunities. Colleen Martell explains.

The Times to Avoid Making a News Announcement 
By Dave Heffernan
SHIFT Communications – September 6, 2017
Don’t let your latest news announcement flop due to poor timing. Keep these tips in mind when releasing any news and your clients will thank you.

How to Contact a Top PR Agency about a Job Opening (+ a Ton More Tips for New Pros)
By Author: Ali Grant
PR Couture – September 5, 2017
Remember that getting the interview is usually the hardest part, so always come prepared and show the company why you’re the best candidate for the job! Whether you are looking for a career in social media, public relations, or marketing, these 5 tips will help you become a top-notch candidate.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.