Daily PR Brief – Wed 09/13/17


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Hello!  Here are some of today’s best PR clips:

The Biggest And Most Important Media And PR Trends For 2018 (Forbes – September 12, 2017)
Critical Steps to Include in Your Crisis Communication Plan (O’Dwyer’s – September 12, 2017)
Lessons from online screw-ups by Ted Cruz and PewDiePie (PR Daily – September 13, 2017)
Why Do PR Firms Pay Women, People of Color Less? (The Holmes Report – September 13, 2017)
How Communicators Can Make Un-Sexy Issues Relevant (PR News – September 12, 2017)
Managing the Digital Age: A Dialogue with CCOs and CMOs (Infographic) (Institute for Public Relations – September 12, 2017)
5 Brand Elements to Evaluate When Refreshing Your Corporate Image (Cision – September 13, 2017)
5 key traits of top PR pros (PR Daily – September 13, 2017)
The Unspoken Etiquette of Meeting a New Contact for the First Time (PR Couture – September 12, 2017)
Public Relations Firms For Cryptocurrency (Everything PR – September 13, 2017)
Bell Pottinger executives fight to save disgraced PR firm’s Middle East business (MSN – September 12, 2017)

Summary Section:

The Biggest And Most Important Media And PR Trends For 2018
By Robert Wynne
Forbes – August 31, 2017
Experts discuss the future of Public Relations – from artificial intelligence, to content marketing, and more.

Critical Steps to Include in Your Crisis Communication Plan
By Dan Dunn
O’Dwyer’s – September 12, 2017
There’s no business as usual when a crisis is unfolding, so have a crisis communication plan in place before you need it and include these four steps.

Lessons from online screw-ups by Ted Cruz and PewDiePie
By Beki Winchel
PR Daily – September 13, 2017
The politician and the YouTube personality have been the targets of snark and criticism. Here’s what happened, along with insights to avoid a similar fate.

Why Do PR Firms Pay Women, People of Color Less?
By Aarti Shah
The Holmes Report – September 13, 2017
New analysis suggests that white women make $6,000 less than white men — and this gap grows larger for people of color.

How Communicators Can Make Un-Sexy Issues Relevant
By Jerry Johnson
PR News – September 12, 2017
Many people seem to agree that our infrastructure is in need of repair. Despite the consensus, nothing gets done. One problem, of course, is that infrastructure isn’t sexy.

Managing the Digital Age: A Dialogue with CCOs and CMOs (Infographic)
Institute for Public Relations – September 12, 2017
Managing the Digital Age: A Dialogue with CCOs and CMOs

5 Brand Elements to Evaluate When Refreshing Your Corporate Image
By Nick Bell
Cision – September 13, 2017
Whether planning for a brand refresh or an entire overhaul, there are critical steps that will ensure alignment of company goals and customer preferences.

5 key traits of top PR pros
By Tim O’Brien
PR Daily – September 13, 2017
Penning a great pitch or press release will serve your client well, but these essential attributes underlie success for every industry professional.

The Unspoken Etiquette of Meeting a New Contact for the First Time
By Mallory Gleitman
PR Couture – September 12, 2017
Whether you’ve set up a coffee date with a potential client, reconnecting with a former colleague over happy hour or headed for a blowout with the new digital editor of a key lifestyle publication, there are a few simple tricks you can employ to ensure a positive, fruitful and, importantly, classy experience is had by all.

Public Relations Firms For Cryptocurrency
By John Goode
Everything PR – September 13, 2017
Cryptocurrency, in case you haven’t heard, is a form of secondary currency regulated through games, websites, and online auction houses; it is sold in blocks, with Bitcoin, the top contender selling at about $2.2K per block currently.

Bell Pottinger executives fight to save disgraced PR firm’s Middle East business
By Alan Tovey
MSN – September 12, 2017
Bosses from Bell Pottinger’s Middle East operation have raced to London to try to save the Gulf-based business of the collapsed PR firm.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.