Daily PR Brief – Wed 10/02/19


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Check out some of today’s best

PR/Comms industry news clips:

media analysis

Five Surefire Ways To Mismanage A PR Crisis (Forbes – October 2, 2019)

Live by the “Future IPO” Mindset (O’Dwyer’s – October 2, 2019)

Takeaways For Startup Communicators From WeWork’s IPO Crisis (PR News – October 1, 2019)

Improving Public Relations Leadership Should be a Priority (Institute for Public Relations – October 2, 2019)

3 Challenges and Solutions for Modern PR Pro Issues (Public Relations Society of America – October 2, 2019)

Systems & Gadgets Every PR Powerhouse Should Have (PR Couture – October 1, 2019)

Niall Couper, head of media, PR and supporter communications for Amnesty International UK, on the PRmoment podcast (PRmoment – October 1, 2019) [PODCAST]

Sabotaging Your Career? 10 Things To Stop Doing Now (CommPro – October 2, 2019)

Are employee social advocacy programs at direct odds with your personal brand? (Communications Conversations – October 2, 2019)

5 Social Media Marketing Lessons from NASA (Glean.info – October 2, 2019)

Lessons Learned at the 2019 SPJ Valley Publicity Summit (HMA Public Relations – October 1, 2019)

This is Bulls**t! Retrain your critical thinking in a misinformed world (Influence (UK) – October 2, 2019)

Summary Section:

Five Surefire Ways To Mismanage A PR Crisis
By Mary York, Vice President at William Mills Agency
Forbes – October 2, 2019
The wrong tactics can tank you, but they don’t have to. Make crisis communication planning a critical part of business operations so that you’re prepared for anything.

Live by the “Future IPO” Mindset
By Terri Clevenger
O’Dwyer’s – October 2, 2019
Understanding the IPO timeline and process can be valuable in helping you create more effective communications strategies even when there’s no talk of an IPO taking place any time soon.

Takeaways For Startup Communicators From WeWork’s IPO Crisis
By Justin Joffe
PR News – October 1, 2019
For PR pros working in a startup environment, WeWork’s very public fall from grace holds many lessons to take back to the open office.

Improving Public Relations Leadership Should be a Priority
By Juan Meng and Bryan Reber
Institute for Public Relations – October 2, 2019
Is improving leadership even on the radar screen in our profession? The short answer to that question appears to be no, according to the results of the Plank Center’s Leadership Report Card 2019.

3 Challenges and Solutions for Modern PR Pro Issues
By Serena Ehrlich and Diane Harrigan
Public Relations Society of America – October 2, 2019
With broader audiences, more competition and more opportunities than ever, PR professionals are facing new challenges when it comes to attracting media attention.

Systems & Gadgets Every PR Powerhouse Should Have
By Michelby Whitehead
PR Couture – October 1, 2019
Here are three tools and systems to put into place to thrive as a solo publicist.

Niall Couper, head of media, PR and supporter communications for Amnesty International UK, on the PRmoment podcast [PODCAST]
By Ben Smith, founder, PRmoment
PRmoment – October 1, 2019
In anticipation of the PRmoment Awards 2020 I thought it would be interesting to hear from some of the winners from the PRmoment Awards 2019. So today I’m talking to Niall Couper who is head of media, PR and supporter communications for Amnesty International UK.

Sabotaging Your Career? 10 Things To Stop Doing Now
CommPro – October 2, 2019
We all have bad habits. The trick is recognizing and working to correct them. Becoming self-aware is important in your career.

Are employee social advocacy programs at direct odds with your personal brand?
Communications Conversations – October 2, 2019
Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now.

5 Social Media Marketing Lessons from NASA
By William Comcowich
Glean.info – October 2, 2019
Earth-bound marketers can learn valuable social media marketing lessons from NASA on how achieve results that are out of this world.

Lessons Learned at the 2019 SPJ Valley Publicity Summit
By Annelise Krafft
HMA Public Relations – October 1, 2019
This past Saturday marked the 16th annual Valley Publicity Summit, presented by SPJ. Check out the advice Annelise got from local media pros!

This is Bulls**t! Retrain your critical thinking in a misinformed world
By David Robson
Influence (UK) – October 2, 2019
The term ‘truthiness’ was first popularized but the American comedian Stephen Colbert in 2005 to describe the “truth that comes from the gut, not from the book”.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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