Daily PR Brief – Wed 10/07/20


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Check out some of today’s best

PR/Comms industry news clips:

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ColorComm Founder, Lauren Wesley Wilson, On What It Takes To Get Noticed In The Communications Industry (Forbes – October 7, 2020)

GETTING HIRED in PR: How to land a job in public relations in 2020 (Business Insider – October 6, 2020)

What Tesla’s move to eliminate its PR department means for the industry (PR Daily – October 7, 2020)

Top priorities for communication pros that merit investment and energy (Ragan – October 7, 2020)

Ocean Spray Juices Headlines, Making One TikTok User’s ‘Dreams’ Come True (PRNEWS – October 7, 2020)

How to navigate the crisis of trust in media (PRmoment (UK) – October 6, 2020)

What can we learn from the social media crisis that grabbed the headlines? (Media First (UK) – October 7, 2020)

Demystifying journalist job titles: A glossary for PR pros (Muck Rack Blog – October 7, 2020)

COVID-19 Highlights how AI is Reimagining Collaboration (March Communications – October 6, 2020)

OP Ed: Distrust – noun, the feeling that someone or something cannot be relied upon (CommPro (UK) – October 7, 2020)

Summary Section:

ColorComm Founder, Lauren Wesley Wilson, On What It Takes To Get Noticed In The Communications Industry
By Pauleanna Reid
Forbes – October 7, 2020
Our culture teaches us that you should be thrilled to have the opportunity you have and to not rock the boat. Rock the boat a little bit if you’ve earned it.

GETTING HIRED in PR: How to land a job in public relations in 2020
Business Insider – October 6, 2020
Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring in areas like crisis, healthcare, and tech. Business Insider spoke with recruiters, insiders and experts at the leading PR and strategic communications firms including Publicis’ Kekst CNC and Edelman about what it takes to get hired there.

What Tesla’s move to eliminate its PR department means for the industry
By Ted Kitterman
PR Daily – October 7, 2020
The electric car company may have closed its press shop, but the communications function remains vital. Tesla, the electric car company founded by billionaire Elon Musk and ranks 124th on the Fortune 500 list, has shut down its PR department.

Top priorities for communication pros that merit investment and energy
By Robby Brumberg
Ragan – October 7, 2020
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.

Ocean Spray Juices Headlines, Making One TikTok User’s ‘Dreams’ Come True
By Sophie Maerowitz
PRNEWS – October 7, 2020
On Oct. 6, Ocean Spray CEO Tom Hayes posted his version of the latest viral video craze to hit TikTok, which has since racked up more than 1.3 million views.

How to navigate the crisis of trust in media
By Petra Masinova, Global Director, Reputation Intelligence, Kantar
PRmoment (UK) – October 6, 2020
From disappearing budgets to furloughed journalists, 2020 has provided no shortage of difficulties for PR professionals. But one challenge is more fundamental and enduring than all; communicators are facing a crisis of trust.

What can we learn from the social media crisis that grabbed the headlines?
By Adam Fisher
Media First (UK) – October 7, 2020
When people think about the causes of a crisis, they typically consider things like fatal accidents and catastrophic incidents. But sometimes a crisis can be caused by something as simple as a poorly considered social media post.

Demystifying journalist job titles: A glossary for PR pros
By Abby Wolfe
Muck Rack Blog – October 7, 2020
We’ve put together a list of common journalism titles and their definitions to help PR pros better pitch reporters.

COVID-19 Highlights how AI is Reimagining Collaboration
By Andrew Grzywacz
March Communications – October 6, 2020
Providing innovative digital experiences became a lifeline for companies that had to shut their doors for in-person business, and replace them with new digital offerings like curbside pickup and widespread remote work. But what role has AI played in the ‘new normal’ – and what role will it play in the post-pandemic aftermath?

OP Ed: Distrust – noun, the feeling that someone or something cannot be relied upon
By Arthur Solomon
CommPro (UK) – October 7, 2020
The mishandling of President Trump’s Covid-19 illness should provide a valuable lesson for PR practitioners, regardless of their political persuasion: Spinning a story doesn’t work and most often results in a loss of media trust. And once the media distrusts what you or your client says, you may never again regain their trust.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.