Check out some of today’s best
PR/Comms industry news clips:
Why deepfakes should be on the reputational radar (Influence (UK) – October 9, 2019)
5 Ways to Convince Your Client’s Clients to Do PR (Amendola Communications – October 9, 2019)
Why Actors Make Great PR People
By Laurie Graff
Crenshaw Communications – October 9, 2019
Some PR agency people have journalism backgrounds. But one non-traditional career that lends itself to PR and comms work is acting. Performers can make great PR people!
6 Tips for Enforcing Consistent Messaging Across Your Organization
By Michelle Garrett
Meltwater Blog – October 8, 2019
It’s tough enough to develop consistent messaging for brands in a constantly changing market. However, there are ways to ease the pain of this situation and get everyone on the same page.
Why deepfakes should be on the reputational radar
Influence (UK) – October 9, 2019
Concern is widespread that artificially generated ‘deepfake’ videos pose a major potential problem for those targeted, be they companies, CEOs, celebrities, academics and commentators, or politicians.
Four Components Of Effective Collaboration
By Dave Wendland Vice President, Strategic Relations at Hamacher Resource Group
Forbes – October 9, 2019
The combination of these four components can result in healthy collaboration that will be worthwhile for any size organization, in any setting.
Edelman Hires Wunderman Thompson’s Yannis Kotziagkiaouridi As Global Data & Analytics Head
By Diana Marszalek
The Holmes Report – October 9, 2019
Kotziagkiaouridi has “carte blanche” to fully build out the firm’s data & analytics offering for brands.
Launching an Ad Campaign: A Step-by-Step Method for PR
By Mark Pasetsky
PR News – October 8, 2019
Having PR present at the onset of a campaign to help avoid embarrassing crises is the best scenario. PR can offer feedback about how the public will react.
Spin Sucks AMA Recap: Darryl Salerno on Agency Planning
By Whitney Danhauer
Spin Sucks – October 9, 2019
All business owners struggle with agency planning and in September we talked to Darryl Salerno about strategies to make it better.
Driving Authentic Internal Communications For Leaders
By Katharine Mobley, CMO of First Advantage
Forbes – October 9, 2019
How can you ensure you’re communicating in a way that resonates with your employees? Simply put, your communications must be regular and authentic.
5 Ways to Convince Your Client’s Clients to Do PR
By Matt Schlossberg
Amendola Communications – October 9, 2019
Getting your client’s clients to do PR isn’t easy. But it can be done in many cases if you follow these proven strategies.
What is Plagiarism and How Can You Avoid It?
By Elizabeth Snell
March Communications – October 9, 2019
Most people also likely were taught as early as middle school – if not sooner – that plagiarism is bad. Copying someone else’s work and then claiming it as your own, original work is wrong.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.