Daily PR Brief – Wed 10/10/18


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Check out some of today’s best PR industry news clips:

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To Speak Or Not To Speak? Your Decision May Impact Your Company’s Reputation (Forbes – October 10, 2018)
Nurturing Communications’ Creative Culture (O’Dwyer’s – October 9, 2018)
21 fortunes for PR professionals (PR Daily – October 10, 2018)
3 Features We’ll Miss From Google+ and How to Fill the Void (PR News – October 9, 2018)
Few People Regularly Read President Trump’s Tweets — And Many of Them Are Democrats (Institute for Public Relations – October 9, 2018)
Social Video Strategy: How You Can Do Better (Spin Sucks – October 9, 2018)
How To Create More Engaging Facebook Videos (Forbes – October 10, 2018)
Podcasting is the new blogging (Seth’s Blog – October 10, 2018)
Understanding Public Relations Metrics & Measurement Tools (Business 2 Community – October 9, 2018)
How often should you post new blog entries? (PR Daily – October 10, 2018)

Summary Section:

To Speak Or Not To Speak? Your Decision May Impact Your Company’s Reputation
By Patricia Obozuwa, Chief Communications & Public Affairs Officer at GE Africa
Forbes – October 10, 2018
Deciding whether or not to speak is the first step, and choosing what to say comes next — determining the company’s message and communicating it.

Nurturing Communications’ Creative Culture
By Jon Watson
O’Dwyer’s – October 9, 2018
What is “creativity?” and whose job is it to spirit it up from nowhere?

21 fortunes for PR professionals
By Laura Hale Brockway
PR Daily – October 10, 2018
Some wisdom transcends its wrappings. Consider these aphorisms for communicators based on the classic fortune cookie.

3 Features We’ll Miss From Google+ and How to Fill the Void
By Sophie Maerowitz
PR News – October 9, 2018
Here are three Google+ features that communicators might miss—and some suggestions on how to find those offerings elsewhere.

Few People Regularly Read President Trump’s Tweets — And Many of Them Are Democrats
By Doug Pinkham
Institute for Public Relations – October 9, 2018
If a U.S. president tweets in a forest and no one is around to hear him, does he make a sound? Perhaps not.

Social Video Strategy: How You Can Do Better
By Hila Shitrit Nissam
Spin Sucks – October 9, 2018
The statistics don’t lie. People love video. And that means social video represents a wildly valuable opportunity for businesses across all industries.

How To Create More Engaging Facebook Videos
By Rebecca Kowalewicz, Vice President, Digital at Clearbridge Branding Agency
Forbes – October 10, 2018
Video consumption on Facebook has been quickly growing, and savvy marketers are jumping on the trend to get their brands in front of more people.

Podcasting is the new blogging
By Seth Godin
Seth’s Blog – October 10, 2018
Not as a way to make big dollars (blogging didn’t do that either). But as a way to share your ideas, to lead your community, to earn trust.

Understanding Public Relations Metrics & Measurement Tools
By Belle Zhang
Business 2 Community – October 9, 2018
Contrary to popular understanding, there are numerous measurement tools used in the field of public relations that allow campaign results to be more clearly analyzed and implemented.

How often should you post new blog entries?
By Laura Elizabeth Saunders
PR Daily – October 10, 2018
Should your blog posts be long and detailed or short and data-rich? No matter what topic you cover, make sure you post as regularly as you can.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.