Daily PR Brief – Wed 10/17/18


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Check out some of today’s best PR industry news clips:

Three Tips for PR Pros to Seize the Moment and Bolster CSR (PR News – October 16, 2018)
Traditional Versus Digital PR: Is There A Need For Both? (Forbes – October 17, 2018)
Hyper-Globalization and the Critical Role of PR (O’Dwyer’s – October 16, 2018)
Should communicators work to eradicate offensive speech? (PR Daily – October 17, 2018)
The New Paradigm For Crisis And Risk Communications (The Holmes Report – October 17, 2018)
Living Your Purpose: Driving & Measuring Business Adoption (Institute for Public Relations – October 17, 2018)
The Mind of B2B Buyers and Where They Go for Information (Ishmael’s Corner – The Hoffman Agency – October 17, 2018)
4 Ways to Get Your Colleagues Excited About Employee Advocacy (Mention Blog – October 16, 2018)
BTS: K-Pop’s lesson in PR perfection (Babel – October 17, 2018)
PR and politics: ‘Davos of the Desert’ sees mass cancellations (Al Jazeera – October 17, 2018)
H+K, Kekst CNC, Bite/Text, PRovoke18 Nike, Bell Pottinger & more (Ep. 131) (The Echo Chamber podcast | Holmes Report – October 17, 2018) [PODCAST]

Summary Section:

Three Tips for PR Pros to Seize the Moment and Bolster CSR
By Judith Rowland, Managing Supervisor at FleishmanHillard
PR News – October 16, 2018
How can corporate communicators in the CSR space most effectively take advantage of crowded forums traditionally reserved for policymakers? The following tactics can be especially helpful.

Traditional Versus Digital PR: Is There A Need For Both?
By Cynthia Salarizadeh, Managing Partner of KCSA Strategic Communications
Forbes – October 17, 2018
In a world where a tweet has the potential to reach more people than a million-dollar ad campaign, does traditional public relations (PR) run the risk of becoming obsolete?

Hyper-Globalization and the Critical Role of PR
By Takashi Inoue, Chairman and CEO of Inoue Public Relations
O’Dwyer’s – October 16, 2018
Business and social environments are always in a state of change, but early in this new century we’ve begun to witness radical transformation.

Should communicators work to eradicate offensive speech?
By Sara Hawthorn
PR Daily – October 17, 2018
Communicators are lovers of language—which makes them the perfect advocates for civility and careful word choice. Here’s why you should speak up.

The New Paradigm For Crisis And Risk Communications
By Ivan Pino and Luis Serrano
The Holmes Report – October 17, 2018
The ability of the new crises to grow exponentially and get out of control in just a few minutes makes an immediate response capacity essential to successfully implement any prevention policy or action.

Living Your Purpose: Driving & Measuring Business Adoption
By Patricia Bayerlein
Institute for Public Relations – October 17, 2018
Companies can and should use purpose intentionally to figure out how to run their businesses.

The Mind of B2B Buyers and Where They Go for Information
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – October 17, 2018
How do engineers and other B2B buyers go about finding information for new products and technologies? This study might surprise you.

4 Ways to Get Your Colleagues Excited About Employee Advocacy
By Brittany Berger
Mention Blog – October 16, 2018
If you want to use social media successfully in an employee advocacy program, your whole team needs to be on board with it. Here’s how to get them excited.

BTS: K-Pop’s lesson in PR perfection
By Sarah Alonze
Babel – October 17, 2018
BTS is a textbook example of PR at its finest. Here we look at three reasons why BTS has become a phenomenon, rather than a band whose albums are confined to the bargain bins of record shops.

PR and politics: ‘Davos of the Desert’ sees mass cancellations
By David Child & Yarno Ritzen
Al Jazeera – October 17, 2018
It was hailed as the start of Saudi Arabia’s revamping of its oil-based economy, but a week before its opening the second edition of the kingdom’s prestigious economic Future Investment Initiative conference has turned into a PR disaster for the country.

H+K, Kekst CNC, Bite/Text, PRovoke18 Nike, Bell Pottinger & more (Ep. 131) [PODCAST]
The Echo Chamber podcast | Holmes Report – October 17, 2018
Mergers of Text100/Bite and Kekst CNC, new leadership at H+K Strategies, Nike’s Colin Kaepernick campaign, the one-year anniversary of Bell Pottinger’s closure and much more.


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