Daily PR Brief – Wed 10/23/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring software

 

Tornado apology strikes the right tone (Media First (UK) – October 23, 2019)

It’s high time to start an awards program for solo communications consultants (Communications Conversations – October 22, 2019)

Tips from Microsoft’s Frank Shaw for fighting disinformation (PR Daily – October 22, 2019)

PRovoke19: Communicating In The America-First Era (The Holmes Report – October 22, 2019)

Conference Recap: The San Diego Zoo Shares the Healing Power of Animals (Public Relations Society of America – October 22, 2019)

How Can Agency Leaders Prepare for Another Recession? (Spin Sucks – October 23, 2019)

“Thought Leadership” vs “Thought Followship” (Ishmael’s Corner – The Hoffman Agency – October 23, 2019)

The impact of client behaviour on PR staff wellbeing (PRmoment (UK) – October 22, 2019)

Why and how to pinpoint your meaning with proper word choice (Ragan – October 23, 2019)

PR Masters Series Podcast, Episode #16 – Beth Monaghan (CommPro – October 23, 2019) [PODCAST]

Five Myths About PR And Customer Acquisition (Crenshaw Communications – October 22, 2019)

Summary Section:

Tornado apology strikes the right tone
By Adam Fisher
Media First (UK) – October 23, 2019
Apologies are never easy. There are plenty of brands that have got them wrong and created more harm during crisis media management incidents.

It’s high time to start an awards program for solo communications consultants
By Arik Hanson, Principal of ACH Communications
Communications Conversations – October 22, 2019
OK, so I know this kind of headline sounds pretty self-serving coming from me. And, you know what? You’d be right!But , biases aside, the fact remains: There are few (none in Minnesota, as far as I can tell) awards programs specifically for solo PR, marketing and social media consultants.

Tips from Microsoft’s Frank Shaw for fighting disinformation
By Ted Kitterman
PR Daily – October 22, 2019
How can PR pros protect their organizations in an age when technology has left audiences vulnerable to sophisticated lies? The software giant’s heavy hitter shares his recommendations.

PRovoke19: Communicating In The America-First Era
By Arun Sudhaman
The Holmes Report – October 22, 2019
Comms specialists from domestic and international giants grapple with the issues raised by today’s anti-trade environment.

Conference Recap: The San Diego Zoo Shares the Healing Power of Animals
By Dean Essner
Public Relations Society of America – October 22, 2019
According to San Diego Zoo Marketing Director Debra Erickson, the inspiration for San Diego Zoo Kids — a children’s TV network dedicated to sharing the healing power of animals — began with an inspiring email.

How Can Agency Leaders Prepare for Another Recession?
By Drew McLellan, CEO of Agency Management Institute
Spin Sucks – October 23, 2019
What can agency leaders do to properly prepare for a recession? Drew McLellan takes a look at what the trends are showing us and what agencies can do.

“Thought Leadership” vs “Thought Followship”
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – October 23, 2019
Commenting on an industry issue by itself does not constitute thought leadership. It’s simply a comment on an industry issue.

The impact of client behaviour on PR staff wellbeing
PRmoment (UK) – October 22, 2019
What motivates your average account manager today and what makes them happy? To find out The Pulse Business and PRmoment hosted a brainstorm and discovered, in particular, the impact client behaviour has on PROs’ mental health and wellbeing.

Why and how to pinpoint your meaning with proper word choice
By Rob Reinalda
Ragan – October 23, 2019
Effective usage is not simply about avoiding the wrong term or phrase. Precision and power rev up your text and keep readers driving on to the finish line: your overarching message.

PR Masters Series Podcast, Episode #16 – Beth Monaghan [PODCAST]
CommPro – October 23, 2019
Beth is the CEO of InkHouse, which she co-founded in 2007 and has grown into one of the top ranked agencies in the country.

Five Myths About PR And Customer Acquisition
By Dorothy Crenshaw
Crenshaw Communications – October 22, 2019
The lifeblood of any startup is new customers. Where does public relations, with its roots in media relations and events, fit into the customer acquisition picture?


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.