Daily PR Brief – Wed 10/30/19


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

The Best Halloween Public Relations Campaigns (BLND Public Relations – October 30, 2019)

Communications Week 2019 Challenges PR Industry to Define “Value” (CommPro – October 30, 2019)

Top Communications Trends Impacting PR in 2020 (PAN Communications – October 29, 2019)

The New Reality of Employee Advocacy (The Holmes Report – October 30, 2019)

Big Companies Making a Local Impact: Lessons from Past CSR Award Winners (PR News – October 29, 2019)

Banks Are Squandering an Opportunity to Grow Consumer Trust (Institute for Public Relations – October 29, 2019)

Marisa Ricciardi on Public Relations KPIs (Spin Sucks – October 30, 2019)

Balancing Feel and Instinct with Data (5W Public Relations – October 30, 2019)

Educating the next-generation of PR superstars (Babel – October 30, 2019)

Morality and public relations: Is everyone entitled to PR support? (Influence (UK) – October 30, 2019)

Summary Section:

The Best Halloween Public Relations Campaigns
BLND Public Relations – October 30, 2019
Since tomorrow is Halloween, we’ve put together a list of some of our favorite spooky public relations campaigns that capture the essence of the holiday.

Communications Week 2019 Challenges PR Industry to Define “Value”
By Tiffany Guarnaccia, Founder and CEO of Kite Hill PR, Founder of Communications Week
CommPro – October 30, 2019
Communications Week 2019 found itself asking how do we prove the “value” these industries are providing and what are the tools and resources needed to deliver results? Here are just some of the insights the week uncovered.

Top Communications Trends Impacting PR in 2020
By Dallas Ripka & Rima Masubuchi
PAN Communications – October 29, 2019
Members of PANhattan attended Communications Week New York earlier this month and took home key trends that will impact the 2020 PR landscape.

The New Reality of Employee Advocacy
By David Blecken
The Holmes Report – October 30, 2019
‘HR and comms teams should review employee feedback regularly and recalibrate existing and new company narratives.’

Big Companies Making a Local Impact: Lessons from Past CSR Award Winners
By Nicole Schuman
PR News – October 29, 2019
As the entry deadline for the 2020 PRNEWS Nonprofit/CSR Awards looms, we take a look at several past winners who really leaned into the mission of creating change.

Banks Are Squandering an Opportunity to Grow Consumer Trust
By Ben Jaffe
Institute for Public Relations – October 29, 2019
Announcing a data breach that compromised thousands of your customers’ sensitive financial information is a communications manager’s worst nightmare, but that’s exactly what happened in July to Capital One.

Marisa Ricciardi on Public Relations KPIs
By Whitney Danhauer
Spin Sucks – October 30, 2019
In the latest #SpinSucksAMA, entrepreneur Marisa Ricciardi shares strategies on how to tie public relations KPIs to business goals.

Balancing Feel and Instinct with Data
5W Public Relations – October 30, 2019
New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers.

Educating the next-generation of PR superstars
By Sarah Alonze
Babel – October 30, 2019
On Wednesday 23rd October, a small team of representatives from Babel conducted a talk on careers in PR, in addition to a crisis communications simulation workshop for a select number of students at Leeds University. …

Morality and public relations: Is everyone entitled to PR support?
By Rob Smith
Influence (UK) – October 30, 2019
Reputation matters. How your organisation is viewed is not just a pat on the back for a job well done – it has serious financial implications.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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