Daily PR Brief – Wed 10/31/18


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Check out some of today’s best PR/Comms industry news clips:

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Vampires vs Werewolves: A Halloween 2018 Competitive Analysis (Mention Blog – October 31, 2018)
Lessons from the CDC’s pushback on chicken costumes reporting (PR Daily – October 30, 2018)
10 Questions to Help You Prepare for the Next Crisis (O’Dwyer’s – October 31, 2018)
Study: PR’s Ownership Of Digital Is Up, But Measurement Confidence Is Down (The Holmes Report – October 31, 2018)
3 Things to Consider Before Going Programmatic on Social (PR News – October 30, 2018)
What You Pitch Is Secondary to Who You Pitch (Public Relations Society of America – October 9, 2018)
Building Trust in Communications (Spin Sucks – October 30, 2018)
Why communicators shouldn’t abandon long-form content (PR Daily – October 31, 2018)
3 Tips for Successful Healthcare PR Pitching – March Communications (March Communications – October 30, 2018)
7 takeaways from Scott Belksy’s MIMA Summit keynote (Communications Conversations – October 31, 2018)

Summary Section:

Vampires vs Werewolves: A Halloween 2018 Competitive Analysis
By Sandra Chung
Mention Blog – October 31, 2018
In this blog post, we’ll take a look what is being said about these characters, where the conversations are being had, who is the most popular, and more.

Lessons from the CDC’s pushback on chicken costumes reporting
By Ted Kitterman
PR Daily – October 30, 2018
News outlets said the agency asked owners of pet chickens not to dress them up for Halloween, citing salmonella fears. Its response offers takeaways on setting the record straight.

10 Questions to Help You Prepare for the Next Crisis
By Michael Maslansky, CEO of maslansky+partners
O’Dwyer’s – October 31, 2018
Here are ten questions to assist you in turning a potential reputational disaster into branding gold.

Study: PR’s Ownership Of Digital Is Up, But Measurement Confidence Is Down
By Maja Pawinska Sims
The Holmes Report – October 31, 2018
The sixth annual PRCA Digital PR and Communications Report shows PR ownership of digital and social media is up by 12% but confidence in measuring ROI has dropped.

3 Things to Consider Before Going Programmatic on Social
By Colleen Lutolf
PR News – October 30, 2018
Programmatic advertising is not new, but as machine learning becomes more sophisticated, it is becoming a more important tool for social media marketers.

What You Pitch Is Secondary to Who You Pitch
By Michael Smart
Public Relations Society of America – October 9, 2018
The first thing I ask when looking at any pitch is: “Who is the target, and why?”

Building Trust in Communications
By Greg Brooks
Spin Sucks – October 30, 2018
Nothing happens until you establish trust, says Greg Brooks. Here’s his take on why trust matters, and how we can do better building it.

Why communicators shouldn’t abandon long-form content
By Gabe Ross
PR Daily – October 31, 2018
Heftier pieces have distinct benefits, but there are potential pitfalls, too. Here’s what to weigh before commissioning more substantive campaigns.

3 Tips for Successful Healthcare PR Pitching – March Communications
By Elizabeth Snell
March Communications – October 30, 2018
There are a few key things to keep in mind to help ensure that your healthcare PR pitch makes its way to the top of the reporter’s inbox.

7 takeaways from Scott Belksy’s MIMA Summit keynote
By Arik Hanson, Principal of ACH Communications
Communications Conversations – October 31, 2018
I’m a sucker for a good keynote presentation. Lucky for me, the MIMA Summit seems to hit home run after home run when it comes to keynotes.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.