Daily PR Brief – Wed 11/07/18


                          Click the banner above to subscribe! FREE Daily PR Brief!


Check out some of today’s best PR/Comms industry news clips:

Why your PR strategy must go beyond the press release (PR Daily – November 6, 2018)
4 Areas for PR Professionals to Explore Diversity & Inclusion Awareness (PR Couture – November 6, 2018)
Digital Reductionism: 5 Takeaways From Lenovo’s CCO Torod Neptune (The Holmes Report – November 7, 2018)
Measurement Week: Here’s How to Study Corporate Reputation (PR News – November 6, 2018)
Studying Corporate Reputation: As Easy as ABC (Institute for Public Relations – November 6, 2018)
Three Tips for Keeping Clients Apolitical, but Relevant (SHIFT Communications – November 7, 2018)
6 Benefits Of Long-Form PR Content (Crenshaw Communications – November 6, 2018)
Fast-food Restaurants Roast Each Other on Twitter – Is it a Smart PR & Marketing Strategy? (Glean.info – November 7, 2018)
5 Tips for CEOs on How to Survive a PR Crisis (March Communications – November 7, 2018)
3 Social Media Metrics That Will Matter to Your C-Suite (PR News – November 6, 2018)

Summary Section:

Why your PR strategy must go beyond the press release
By Jon Forberger, Forberger Communications
PR Daily – November 6, 2018
Reporters are bombarded with the same old approach to promoting your client’s ‘news,’ yet the practice persists. To improve your odds for coverage, consider its value to a journalist’s audience.

4 Areas for PR Professionals to Explore Diversity & Inclusion Awareness
By Nancy Vaughn
PR Couture – November 6, 2018
A few key ways you can remain aware of diversity, inclusion, and culture development as a PR professional or brand representative.

Digital Reductionism: 5 Takeaways From Lenovo’s CCO Torod Neptune
By Lippe Taylor
The Holmes Report – November 7, 2018
The top 5 takeaways from Lippe Taylor’s Paul Dyer conversation with Torod Neptune, Lenovo’s Chief Communications Officer.

Measurement Week: Here’s How to Study Corporate Reputation
By John Gilfeather
PR News – November 6, 2018
Sue Grafton, author of the alphabet mysteries, once wrote, “Ideas are easy. It’s the execution of ideas that really separates the sheep from the goats.”

Studying Corporate Reputation: As Easy as ABC
By John Gilfeather
Institute for Public Relations – November 6, 2018
This article is not about the idea or a theoretical construct of corporate reputation.  Rather it is about what you need do to execute a corporate reputation study.

Three Tips for Keeping Clients Apolitical, but Relevant
By Lori Niquette
SHIFT Communications – November 7, 2018
In today’s politically charged environment it can seem that the best thing to keep clients apolitical. Check out these three tips to keep clients relevant in today’s news.

6 Benefits Of Long-Form PR Content
By Richard Etchison
Crenshaw Communications – November 6, 2018
Although long form PR content takes more time and effort, demanding more depth and quality from creators, it can prove more advantageous than short form.

Fast-food Restaurants Roast Each Other on Twitter – Is it a Smart PR & Marketing Strategy?
By William Comcowich
Glean.info – November 7, 2018
While the companies gain followers and attention, some observers condemn the social media marketing strategy.

5 Tips for CEOs on How to Survive a PR Crisis
By Alex Jafarzadeh
March Communications – November 7, 2018
If their businesses are to survive a corporate crisis with reputation intact, CEOs should make sure to follow these five key practices.

3 Social Media Metrics That Will Matter to Your C-Suite
By Hayley Jennings
PR News – November 6, 2018
Here are three social media metrics that your brand can use to prove the value of your social media content to senior leadership.


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.