Daily PR Brief – Wed 11/11/20


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Check out some of today’s best

PR/Comms industry news clips:

monitor media mentions

 

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This month in good PR pitches (Muck Rack Blog – November 10, 2020)

Don’t be a #PRFail: 5 common pitch fumbles to avoid (PR Daily – November 10, 2020)

Will Jones Day Weather The PR Storm? (Crenshaw Communications – November 10, 2020)

Mixing the Truth, Politics, Mark Esper, Lawyers and PR (PRNEWS – November 10, 2020)

Three Things PR Pros Should Know About Sentiment Analysis (Institute for Public Relations – November 10, 2020)

Inside her bedroom door: PR CEO on Kamala Harris’s impact on female achievement (Agility PR – November 11, 2020)

On Top of PR: Engage employees and create a positive workplace culture with Richard Hadden (Axia Public Relations – November 10, 2020) [PODCAST]

How AS.com found sports coverage success in the age of COVID-19 (Chartbeat Blog – November 10, 2020)

Sorrell’s Shots at WPP Put His Legacy at Risk (O’Dwyer’s – November 10, 2020)

Mark Read: “PR Has Been The Standout Performer At WPP” (PRovoke – November 10, 2020)

Summary Section:

This month in good PR pitches
By Jessica Lawlor
Muck Rack Blog – November 10, 2020
We often talk about the bad PR pitches journalists receive in their inboxes, but this month, we highlight some good PR pitches.

Don’t be a #PRFail: 5 common pitch fumbles to avoid
By Joy Knowles
PR Daily – November 10, 2020
What are the media relations gaffes that will earn you a mention on Twitter? Here are some of the worst offenses to avoid.

Will Jones Day Weather The PR Storm?
By Dorothy Crenshaw
Crenshaw Communications – November 10, 2020
Elite international law firm Jones Day faces a reputation crisis as a result of its work supporting legal challenges to the results of the election. Controversy isn’t new to Jones Day, but this situation is a bit more fraught. Here’s why.

Mixing the Truth, Politics, Mark Esper, Lawyers and PR
By Seth Arenstein
PRNEWS – November 10, 2020
Another case in point is the now ousted Secretary of Defense, Mark Esper. His, though, is a complex situation. On the one hand, Esper deserves some credit.

Three Things PR Pros Should Know About Sentiment Analysis
By Manuelita Maldonado
Institute for Public Relations – November 10, 2020
Manuelita Maldonado was the 2020 winner of the Makovsky Best Master’s Thesis of the Year Award. This blog post is based on her thesis research, “The Rise of Intelligent Machines: How Artificial Intelligence is Transforming the PR Industry.”

Inside her bedroom door: PR CEO on Kamala Harris’s impact on female achievement
By Jennifer Prosek
Agility PR – November 11, 2020
If we’ve learned anything about what women and minorities need to get ahead it’s the importance of inspirational mentors and sponsors—or at least the images of people like them at the top.

On Top of PR: Engage employees and create a positive workplace culture with Richard Hadden [PODCAST]
Axia Public Relations – November 10, 2020
Learn how to keep your employees engaged and what you can do to improve the workplace culture no matter how small your team or budget is.

How AS.com found sports coverage success in the age of COVID-19
By Enrique Valdez
Chartbeat Blog – November 10, 2020
Tomas de Cos, Deputy Director at AS.com, explains the impact of COVID-19 on their newsroom, the importance of audience development, and the three pillars the organization’s 2020 achievements have been built upon.

Sorrell’s Shots at WPP Put His Legacy at Risk
By Kevin McCauley
O’Dwyer’s – November 10, 2020
The legendary Martin Sorrell shouldn’t be groveling in the dirt and taking cheap shots at WPP. It only tarnishes his reputation as one of adland’s best.

Mark Read: “PR Has Been The Standout Performer At WPP”
By Maja Pawinska Sims
PRovoke – November 10, 2020
In an extensive conversation with PRovoke, the holding company CEO discussed WPP’s fortunes and future at last week’s ICCO Global Summit.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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