Check out some of today’s best
PR/Comms industry news clips:
PR Influencers Weigh In On Trends Transforming the PR Profession
By Rich Jachetti, Senior Partner, The Stevens Group
CommPro – November 13, 2019
2020 is right around the corner. And if the coming year is anything like what we saw last year, and the year before that in our profession, the competition to stay relevant and compete across once siloed agency category lines will continue to blur, according to 16 leading lights in the PR profession.
2020 vision: The top 5 emerging trends in marketing and PR
By Melissa DiGianfilippo and Alexis Krisay
PR Daily – November 12, 2019
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
How to Leverage Sales Teams for PR and Content Marketing
By Lindsey Groepper
MarketingProfs – November 13, 2019
Salespeople understand the problems their prospects are experiencing. Marketers can harness that knowledge for content marketing and PR that educates and convinces buyers and closes deals.
US Must Lead Fight for Internet Freedom
By Kevin McCauley
O’Dwyer’s – November 12, 2019
Social media, “once a liberating technology has become a conduit for surveillance and electoral manipulation,” according to Freedom House’s “Freedom of the Net 2019” report.
What’s Getting in the Way of Solid Digital Media Relations?
By Julia Angelen Joy
PR News – November 12, 2019
Online communicators need to break the cycle of bad pitching practices and start giving media relations the strategic attention it deserves.
How CEO “Ghost-Posting” Affects Employee Perceptions on Leadership, Transparency, and Relationships
By Tom Kelleher, Linjuan Rita Men and Patrick Thelen
Institute for Public Relations – November 12, 2019
This study, which conducted an online survey of a national sample of 549 employees of mid- to large-size organizations in the U.S., found that disclosure of ghost posting is important to respondents.
What Journalists Want: How to Write Better Press Releases
By Nikkole Couture
Public Relations Society of America – November 12, 2019
We’ve been issuing press releases for well over a hundred years — since a train accident in 1906, to be precise. And yet despite a myriad of technological and social advancements, this tactic has changed little in the modern era.
How to Invest In Your Professional Development Journey
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – November 12, 2019
There are benefits to investing in professional development—and there are costs to not doing it. We help you figure out the journey best suited for you.
PR Masters Series Podcast, Episode #17 – Maureen Lippe
CommPro – November 13, 2019
Maureen Lippe, CEO, Lippe Taylor. Maureen is obsessed with cracking the code on what makes women buy one brand and not another.
World PR Report: Leaders Still Optimistic For Growth, But More Cautious Than Last Year
The Holmes Report – November 13, 2019
While public relations agency leaders from around the world are still bullish about the future of their business, they are more cautious in their optimism than in previous years.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.