Daily PR Brief – Wed 11/14/18


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Check out some of today’s best PR/Comms industry news clips:

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4 ways PR pros and marketers can combat fake online reviews (PR Daily – November 14, 2018)
Managing Expectations Of An Unhappy Client (Forbes – November 14, 2018)
10 Notable Public Relations Blogs Worth Following (Glean.info – November 14, 2018)
Where Have All the Tech Storytellers Gone? (O’Dwyer’s – November 13, 2018)
Planning for 2019: What PR pros should anticipate in the coming year (Ragan – November 13, 2018)
Google’s New Health Leader Shows the Importance of Kindness and Transparency in Health Care Communications (PR News – November 13, 2018)
How the Digital Revolution Is Making Pitching Easier — Sometimes (Public Relations Society of America – November 13, 2018)
The Narrative of Truth in Storytelling (Spin Sucks – November 13, 2018)
Intel Cracks the Code on News Release Structure (Ishmael’s Corner – The Hoffman Agency – November 13, 2018)
Brand Values In Action: JUUL Deletes All Social Media But Twitter (PR News – November 14, 2018)

Summary Section:

4 ways PR pros and marketers can combat fake online reviews
By Ted Kitterman
PR Daily – November 14, 2018
As the holiday shopping season approaches, unscrupulous marketers will be plugging their knockoff products with dishonest reviews on various sites. Here’s how you can stay competitive.

Managing Expectations Of An Unhappy Client
By Andrea Keirn, Managing Director of Black Rhino Marketing Group
Forbes – November 14, 2018
Sometimes you need to consider your audience more than yourself when it comes to making creative decisions for your brand.

10 Notable Public Relations Blogs Worth Following
By William Comcowich
Glean.info – November 14, 2018
The blogs cover the latest industry news and trends, offer valuable tips on improving PR results, and offer insights and perspectives from industry insiders.

Where Have All the Tech Storytellers Gone?
By Kathryn Walker, SVP and Partner at McGrath/Power Public Relations
O’Dwyer’s – November 13, 2018
I’m now approaching my 20-year anniversary of work in tech PR. And truthfully, I’m wondering where the stories have gone.

Planning for 2019: What PR pros should anticipate in the coming year
By Michelle Kane
Ragan – November 13, 2018
Here’s guidance from industry voices about Planning for 2019: What PR pros should anticipate in the coming year.

Google’s New Health Leader Shows the Importance of Kindness and Transparency in Health Care Communications
By Hayley Jennings
PR News – November 13, 2018
Google’s new health care leader is an adept communicator who exemplifies the importance of transparency within and outside health care organizations.

How the Digital Revolution Is Making Pitching Easier — Sometimes
By Michael Smart
Public Relations Society of America – November 13, 2018
Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it.

The Narrative of Truth in Storytelling
By Jennifer Phillips
Spin Sucks – November 13, 2018
We are responsible for more than telling a good story. If we want to be trusted, we need to be truthful.

Intel Cracks the Code on News Release Structure
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – November 13, 2018
Journalists aren’t exactly fans of news releases, But they have their place. Here’s how one company shapes the content for easy consumption.

Brand Values In Action: JUUL Deletes All Social Media But Twitter
By Justin Joffe
PR News – November 14, 2018
It’s one thing to hear a brand speak out on its values or CSR initiatives, and another thing entirely to see the brand actually follow through on them.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.