Check out some of today’s best
PR/Comms industry news clips:
2019 Global Comms Report: The Path to Progress
By Sarah Parker
TrendKite – November 20, 2019
For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here’s what we found.
South Dakota’s ‘Meth’ Campaign Opens Debate About the Limits of Awareness
By Justin Joffe
PR News – November 19, 2019
The “Meth. We’re on it.” campaign in South Dakota ignited a debate about the high cost of quick-won awareness.
The Importance Of Creating A Digitally Cultured Workplace
By Tony Holbrook, VP Marketing & Commerce at Ingram Micro Commerce & Lifecycle Services
Forbes – November 20, 2019
Not every company will need a complete overhaul, but every company will need some degree of change. If you can be an early mover in a slower industry, you can capitalize on making this change.
AI in PR: Liberty from the Shackles of the Mundane
By Heather Kernahan, President North America and Australia, Hotwire
O’Dwyer’s – November 20, 2019
In a sense, the future is already here. “Humans Still Needed,” a 2018 CIPR report analyzing skills and tools in the industry, found that the market for AI tools in public relations is “exploding,” with more than 120 such tools already available.
In an ever-changing landscape, how do we prove the value of PR?
By Tiffany Guarnaccia
Ragan – November 20, 2019
Measurement is crucial, along with understanding new tech and adopting an agile mindset. The value of PR is being challenged as we head towards 2020.
Marshall Manson, partner at Brunswick, on the PRmoment podcast [PODCAST]
PRmoment (UK) – November 19, 2019
He worked at Edelman London as its digital director from 2008 to 2013, then he joined Ogilvy, from 2013 to 2018, latterly as the last UK CEO of Ogilvy Public Relations. Marshall joined Brunswick as a partner in April last year.
Try Redemptive PR on the Rocks
By Thomas J. Madden, Chairman and CEO, Transmedia Group
CommPro – November 20, 2019
To whomever speaks pejoratively about PR i.e., is this true or just PR, I would say PR can perform nobly and be almost religiously redemptive when empowered by a shot of truth on the rocks with a splash of justice.
Breaking Through the Buzz of Thought Leaders – March Communications Tech PR Firm
By Kylle O’Sullivan
March Communications – November 20, 2019
What does it take to evaluate and build a thought leader within your organization? Here are four key factors to consider.
4 ways math-phobic PR pros can deliver actionable data insights
By Adrienne Sheares
Muck Rack Blog – November 19, 2019
For better or worse, math is an integral aspect of the communications field, especially if you want to demonstrate the business value of your efforts.
Should this disastrous interview have been turned down?
By Adam Fisher
Media First (UK) – November 20, 2019
One question that doesn’t really seem to have been addressed in all the reams of coverage is whether the Duke of York should have agreed to the interview in the first place.
If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.
All reports made with the help of media reporting software Report Mule.