Daily PR Brief – Wed 11/21/18


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Check out some of today’s best PR/Comms industry news clips:

9 Thanksgiving lessons from early mentors (PR Daily – November 21, 2018)
This month in bad PR pitches (Muck Rack Blog – November 21, 2018)
It’s Time To Stop Scaring People And Start Connecting (Forbes – November 21, 2018)
5 Thanksgiving Tweets That Audiences are Gobbling Up (PR News – November 21, 2018)
Communications in the Fourth Industrial Revolution (O’Dwyer’s – November 21, 2018)
3 tactics that are essential for PR success in 2019 (PR Daily – November 21, 2018)
Digital Transforms PR Agency Relationships In China: R3 Study (The Holmes Report – November 21, 2018)
Muck Rack Says Journalists Want Relationships With PR on Social (PR News – November 20, 2018)
The Future of PR Will Be as Much About Culture as Communication (Institute for Public Relations – November 21, 2018)
Tips for PR Students: Position Yourself for Hire (Spin Sucks – November 20, 2018)
The Plane Truth: Why Pittsburgh International Airport Is Breaking Its Own News With ‘Blue Sky’ (Public Relations Society of America – November 21, 2018)
Escaping The Echo Chamber: The Danger Of Content And Our New Call To Responsibility (Forbes – November 21, 2018)

Summary Section:

9 Thanksgiving lessons from early mentors
By Russell Working
PR Daily – November 21, 2018
These writers, editors and communicators got us started in our careers. Let’s raise a toast to them on this national celebration of gratitude.

This month in bad PR pitches
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – November 21, 2018
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.

It’s Time To Stop Scaring People And Start Connecting
By Beth Monaghan, CEO of InkHouse
Forbes – November 21, 2018
The good news is that fear is not the only way to get people’s attention. Here’s what else works.

5 Thanksgiving Tweets That Audiences are Gobbling Up
By Sophie Maerowitz
PR News – November 21, 2018
PR News took a look at some of the top Thanksgiving posts this holiday season in different industries—and what made them resonate with audiences on social media.

Communications in the Fourth Industrial Revolution
By Sanjay Nair
O’Dwyer’s – November 21, 2018
To put it bluntly, we’re living in a world where technology is evolving faster than we are, and we cannot predict the long-term societal impact these advancements will have.

3 tactics that are essential for PR success in 2019
By Ashton Meisner, Media Relations and Marketing Manager at Directive
PR Daily – November 21, 2018
Your online efforts are more important than ever as brand managers compete for SEO rankings and protect precarious reputations. Here are some techniques you shouldn’t ignore.

Digital Transforms PR Agency Relationships In China: R3 Study
By Arun Sudhaman
The Holmes Report – November 21, 2018
PR budgets are increasing, but clients are bringing work in house and reducing their agency relationships, finds wide-ranging client survey.

Muck Rack Says Journalists Want Relationships With PR on Social
By Justin Joffe
PR News – November 20, 2018
Media monitoring platform Muck Rack shared the results of two studies that provide PR pros with a window into a journalist’s habits on social.

The Future of PR Will Be as Much About Culture as Communication
By Katie Clift
Institute for Public Relations – November 21, 2018
The era of globalization and international public relations is not dying down – far from it. To stay relevant in the field of media, communications and PR in decades to come – we need to take action for the future now.

Tips for PR Students: Position Yourself for Hire
By Majlin Erica
Spin Sucks – November 20, 2018
How does a PR student become a comms expert? How do you build credibility amidst seasoned professionals?

The Plane Truth: Why Pittsburgh International Airport Is Breaking Its Own News With ‘Blue Sky’
By Dean Essner
Public Relations Society of America – November 21, 2018
When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved.

Escaping The Echo Chamber: The Danger Of Content And Our New Call To Responsibility
By Kasim Aslam, Founder at Solutions 8
Forbes – November 21, 2018
Content can be dangerous. Rather, the way we have chosen to engage with content can be dangerous.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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