Daily PR Brief – Wed 11/27/19


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Check out some of today’s best

PR/Comms industry news clips:

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Communication Tips For A Pleasant Thanksgiving (CommPro – November 27, 2019)

Advice Of Mentors: Eight Essential Lessons In PR And Media Strategy (Forbes – November 27, 2019)

PR Challenges for Tech Startups (O’Dwyer’s – November 26, 2019)

What PR pros mean when they say ‘business acumen’ (Ragan – November 27, 2019)

The crisis communication lessons you can learn from an ice hockey club (Media First (UK) – November 27, 2019)

Recalling the Wisdom of PR People Award Winners Past (PR News – November 26, 2019)

The Wonders of the “Word Visual” and a Thanksgiving Story (Ishmael’s Corner – The Hoffman Agency – November 26, 2019)

Does Education Help You Grow in Your Career? (culpwrit – November 27, 2019)

The art of writing a press release for trade publications (Muck Rack Blog – November 27, 2019)

The 4 Ingredients of a Successful Inbound PR Campaign (Iliyana Stareva Blog – November 27, 2019)

CEOs live in fear of their business losing its reputation so they are buying more public relations expertise, suggests research (PRmoment (UK) – November 26, 2019)

Summary Section:

Communication Tips For A Pleasant Thanksgiving
By Susan Young, CEO, Get in Front Communications
CommPro – November 27, 2019
I usually blog about business communication but since most of us won’t be working on Thanksgiving, we’ll have to communicate with relatives and/or friends. It may be easier to go to work!

Advice Of Mentors: Eight Essential Lessons In PR And Media Strategy
By Forbes Agency Council
Forbes – November 27, 2019
Knowing how others found success is often an excellent guide for figuring out what will work well for your own organization or needs.

PR Challenges for Tech Startups
By Bob Geller, President of Fusion Public Relations
O’Dwyer’s – November 26, 2019
When I joined my agency as a young recruit back in the day, I took on clients ranging from data storage and software startups to Swedish telecom giant Ericsson.

What PR pros mean when they say ‘business acumen’
By Ted Kitterman
Ragan – November 27, 2019
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about?

The crisis communication lessons you can learn from an ice hockey club
By Adam Fisher
Media First (UK) – November 27, 2019
The Calgary Flames ice hockey team has found itself in the media spotlight after allegations of racism were made against its head coach Bill Peters.

Recalling the Wisdom of PR People Award Winners Past
By Justin Joffe
PR News – November 26, 2019
Celebrating the actual people who make communication happen takes on an added significance during this festive season of togetherness.

The Wonders of the “Word Visual” and a Thanksgiving Story
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – November 26, 2019
For those not familiar with this technique, the idea is to use the words to drive the action while minimizing the need for design expertise.

Does Education Help You Grow in Your Career?
By Alma Causey
culpwrit – November 27, 2019
The simple answer is “YES!” but in this guest post, Alma Causey underscores the bottom-line potential of a continuous commitment to learning and education.

The art of writing a press release for trade publications
By Jonathan Rowland
Muck Rack Blog – November 27, 2019
In a previous post, I discussed the art of pitching a trade press editor. To follow up, I turn to the humble trade press release.

The 4 Ingredients of a Successful Inbound PR Campaign
By Iliyana Stareva
Iliyana Stareva Blog – November 27, 2019
Before starting with Inbound PR, here are the 4 key ingredients you need to be aware of so that you can run your Inbound PR campaign.

CEOs live in fear of their business losing its reputation so they are buying more public relations expertise, suggests research
By Daney Parker, Editor at PRmoment
PRmoment (UK) – November 26, 2019
CEOs live in fear of their business losing its reputation so they are buying more public relations expertise, suggests research.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.