Daily PR Brief – Wed 12/05/18


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Check out some of today’s best PR/Comms industry news clips:

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2018 PR People Award Winners Announced by PR News (PR News – December 4, 2018)
4 Lessons Learned from the Payless ShoeSource PR Prank (Glean.info – December 4, 2018)
PR Exec Peter Binazeski Exits Amazon Studios, Joins Tubi TV As Head Of Communications (Deadline – December 4, 2018)
Content Marketing Awards 2018 Winners (Ragan – December 5, 2018)
PR Takeaways from France’s Soccer Award Mishap (PR News – December 4, 2018)
Shining Bright: 2018 Rising PR Stars Honored by PR News (PR News – December 5, 2018)
2019 Trends: Putting PR into Marketing (Spin Sucks – December 4, 2018)
Want To Work In Tech PR? Here Are 5 Questions (Crenshaw Communications – December 5, 2018)
Get to know 3 of this year’s PRWeek Hall of Fame honorees (Muck Rack Blog – December 5, 2018)
NFL Needs to Heed Cliché Sports Sayings When Fixing PR Crisis After Running Back Hunt’s Violent Video (CommPro – December 5, 2018)

Summary Section:

2018 PR People Award Winners Announced by PR News
By Justin Joffe
PR News – December 4, 2018
A stellar lineup of communicators who routinely go above and beyond the call of duty were honored at the 2018 PR People Awards Luncheon, held Dec. 4 at the historic National Press Club in Washington, D.C.

4 Lessons Learned from the Payless ShoeSource PR Prank
By William Comcowich
Glean.info – December 4, 2018
Payless ShoeSource showed how a discount retailer can use a PR stunt to go toe to toe against luxury brands. The prank also reveals the value of image in consumer purchase decisions.

PR Exec Peter Binazeski Exits Amazon Studios, Joins Tubi TV As Head Of Communications
By Denise Petski
Deadline – December 4, 2018
Peter Binazeski, who worked in publicity at Amazon Studios for the past five and a half years, has left the company to become Head of Communications for Tubi TV.

Content Marketing Awards 2018 Winners
Ragan – December 5, 2018
The submissions for PR Daily’s 2018 Content Marketing Awards featured powerful storytelling on unique platforms from a diverse group of organizations.

PR Takeaways from France’s Soccer Award Mishap
By Seth Arenstein
PR News – December 4, 2018
France’s first awarding of prestigious honor to female player was marred by a presenter’s insensitive comments. His response was worse.

Shining Bright: 2018 Rising PR Stars Honored by PR News
By Justin Joffe
PR News – December 5, 2018
PR News honored a fresh class of young communicators as Rising PR Stars at our 2018 PR People Awards Luncheon on Dec. 5 at the historic National Press Club in Washington, D.C.

2019 Trends: Putting PR into Marketing
By Dan Seavers
Spin Sucks – December 4, 2018
Some think that next year, PR and marketing will integrate. Here’s Dan Seavers’s rundown on PR and Marketing merging.

Want To Work In Tech PR? Here Are 5 Questions
By Chris Harihar
Crenshaw Communications – December 5, 2018
5 questions that anyone interested in tech PR — especially B2B tech PR — should be able to address in a job interview.

Get to know 3 of this year’s PRWeek Hall of Fame honorees
By Hana Muasher
Muck Rack Blog – December 5, 2018
Muck Rack sat down with three of this year’s honorees to learn more about a typical day at work, their greatest career highlights, how they feel about being inducted into the PRWeek Hall of Fame and advice they’d share with new PR professionals.

NFL Needs to Heed Cliché Sports Sayings When Fixing PR Crisis After Running Back Hunt’s Violent Video
By Scott Sobel
CommPro – December 5, 2018
As in good PR crisis management, response must fit the crisis and there must be a plan to prevent another similar crisis. The NFL hasn’t necessarily followed those dictates.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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