Daily PR Brief – Wed 12/12/18


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Check out some of today’s best PR/Comms industry news clips:

The Top Challenges in PR Measurement for 2019 — Lessons from #PRChat (PR News – December 11, 2018)
Five Tips for Crafting a Successful Media Pitch (Spin Sucks – December 11, 2018)
How To Create A Company Culture That Attracts Both New Employees And Clients (Forbes – December 12, 2018)
It’s the Most Self-Promotional Time of the Year (O’Dwyer’s – December 11, 2018)
How to use your writing skills to navigate tough conversations (PR Daily – December 12, 2018)
Influencers Look To Corporate Responsibility To Drive Reputation: Study (The Holmes Report – December 12, 2018)
12 Days of Christmas: Seven Blogs to Read (Spin Sucks – December 12, 2018)
The Ethics of PR Consultancies in “Choosing” Clients (Ishmael’s Corner – The Hoffman Agency – December 12, 2018)
Aussie expert shares the year’s biggest public relations fails (News.com.au – December 11, 2018)
How To Never Lose A Customer Again – Melissa Agnes – Crisis Management Keynote Speaker (Melissa Agnes – December 11, 2018) [PODCAST]
Avoid Brand-Killing Tweets (Behind the Lines – December 12, 2018)
6 Strategies to Maximize Earned Media for Your Brand (Entrepreneur – December 12, 2018)

Summary Section:

The Top Challenges in PR Measurement for 2019 — Lessons from #PRChat
By Melissa Hoffmann
PR News – December 11, 2018
Members of the IPR’s measurement commission and PR News got together with communications pros for a discussion on Twitter, using hashtag #PRChat, to discuss some of the challenges around measurement and what best practices to take into the new year.

Five Tips for Crafting a Successful Media Pitch
By Domenica D’Ottavio, Brand Relationship Manager at Fractl
Spin Sucks – December 11, 2018
The key to crafting a perfect media pitch involves writing something that’ll compel recipients. Domenica D’Ottavio has some tips to perfect your media pitch.

How To Create A Company Culture That Attracts Both New Employees And Clients
By Forbes Agency Council
Forbes – December 12, 2018
Company culture is a critical part of any business. An attractive culture can speak volumes about your company to prospective employees and customers alike. 

It’s the Most Self-Promotional Time of the Year
By Michelle Mekky
O’Dwyer’s – December 11, 2018
How can you stand out in the most crowded time of the year for PR?

How to use your writing skills to navigate tough conversations
By Laura Hale Brockway
PR Daily – December 12, 2018
It can be difficult to deliver criticism in your feedback—or tackle a touchy team problem. Here’s how to use your PR skills to solve workplace issues.

Influencers Look To Corporate Responsibility To Drive Reputation: Study
By Diana Marszalek
The Holmes Report – December 12, 2018
Topped by companies in a wide range of sectors, the latest Reputation Institute study claims that corporate reputation is built not so much by what companies do but how they do it.

12 Days of Christmas: Seven Blogs to Read
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 12, 2018
On the seventh day of Christmas, Spin Sucks gave to me…seven blogs to read, six online courses, five effective storytelling rules, and so much more.

The Ethics of PR Consultancies in “Choosing” Clients
By Lou Hoffman
Ishmael’s Corner – The Hoffman Agency – December 12, 2018
An error in judgment won’t crush a PR company. It’s the inability to recognize the error judgment and take corrective action that dooms it.

Aussie expert shares the year’s biggest public relations fails
By Alexis Carey
News.com.au – December 11, 2018
It’s been a drama-filled year for some of Australia and the world’s biggest names, with a slew of celebrities and politicians making headlines — for all the wrong reasons.

How To Never Lose A Customer Again – Melissa Agnes – Crisis Management Keynote Speaker [PODCAST]
By Melissa Agnes
Melissa Agnes – December 11, 2018
Author and Customer Retention Expert, Joey Coleman, joins the Invincible Brand Podcast to discuss strategic ways to foster a culture whereby increased customer retention leads to brand advocacy, business resiliency, and ultimately, brand invincibility.

Avoid Brand-Killing Tweets
By Ronn Torossian
Behind the Lines – December 12, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. 

6 Strategies to Maximize Earned Media for Your Brand
By Danielle Sabrina, CEO of Tribe Builder Media
Entrepreneur – December 12, 2018
Getting media exposure in top-tier publications is exciting, but how you leverage that exposure is what will really pay off for your brand. 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.