Check out some of today’s best
PR/Comms industry news clips:
* * *
How to fight disinformation with a ‘truth sandwich’
By Brad Phillps and Christina Hennessy
Agility PR – December 15, 2020
Not all deceptive statements are egregious. Who hasn’t told a fib or white lie to spare the feelings of another? But some deception has the power to do more than affect the feelings of just one person.
The Power Of Narrative: Change The Story, Change The World
By Wendy O’Donovan Phillips, CEO of Big Buzz
Forbes – December 16, 2020
Humankind loves stories. We follow oral tradition. We subscribe to spiritual and political beliefs and nonbeliefs. We glom onto dramatic stories that fire our imaginations. Stories give us a sense of belonging, of being wanted and needed and heard. Stories connect us.
PR’s Top Pros Talk: Jennifer Beugelmans [VIDEO]
By Steve Barnes
O’Dwyer’s – December 16, 2020
Groupon chief communications officer Jennifer Beugelmans talks about the strategies that got the company through a year of unprecedented change in the latest “PR’s Top Pros Talk” video interview with Doug Simon.
11 predictions for 2021 from PR insiders
By Ted Kitterman
PR Daily – December 15, 2020
Will we go back to the office? Will we find more civility and positivity in the new year? What trends from 2020 are here to stay? Industry leaders weigh in on these pressing questions.
The Intersection of Communications in Different Cultures
Ishmael’s Corner – The Hoffman Agency – December 16, 2020
Communicating across multiple geographies brings additional challenges, particularly when comparing PR in China to PR in the U.S.
Building your content strategy with Sherry Sanderford [PODCAST]
Axia Public Relations – December 15, 2020
Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts.
The spokespeople and interviews that stood out in 2020 – Day three
By Adam Fisher
Media First (UK) – December 16, 2020
We’ve reached day three in our look back at the spokespeople who got right in 2020. There has been a scientific feel to our selections so far, with professors Jonathan Van-Tam and Sarah Gilbert included in the first two days. But today we’ve chosen someone from a different profession who has had a huge impact during the past 12 months.
Podcast: Allison + Partners’ Lisa Rosenberg On Innovation and Creativity During Challenging Times [PODCAST]
PRovoke – December 16, 2020
Allison + Partners consumer brands leader Lisa Rosenberg reflects on the challenges of 2020 and how they shaped innovation this year.
The Biggest PR Disasters of 2020
By Jeremy Story
Ground Floor Media – December 15, 2020
Why Jeffrey Toobin, the Girl Scouts, Wells Fargo, Crossfit, Dunkin’ Donuts & the Houston Astros earned spots on the list of 2020 PR Disasters.
5 growth predictions for Digital PR Agencies in 2021
By Natasha Hill, Managing Director at Bottle
Influence (UK) – December 16, 2020
The experience of this unprecedented (our favourite word of 2020) year has taught us so much. But there is no vaccine to protect against the economic crisis. However, growth will recover, for resilient, agile and creative brands and agencies. As a recent joint owner an agency*, these are my (cup half full) growth predictions for 2021.
8 Easy SEO Tricks to Improve Your Press Releases
By Mickie E Kennedy
Business 2 Community – December 16, 2020
The key to building an effective press release strategy is promoting high-quality content using search engine optimization (SEO) tips and tricks. However, knowing how to implement SEO tricks online is not always intuitive.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.