Daily PR Brief – Wed 12/20/17


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Hello!  Read some of today’s best PR industry clips:

media monitoring

The worst (and best) handled crises of 2017 (Ragan – December 20, 2017)
12 Days of Christmas: Eleven PR Dream Team Members (Spin Sucks – December 20, 2017)
Updated: Public Relations Request for Proposal – RFP (Everything PR – December 19, 2017)
Five PR and Marketing Trends to Watch in 2018 and Beyond (NASDAQ – December 19, 2017)
Infographic: 10 crucial social media trends to monitor in 2018 (Ragan – December 19, 2017) [Infographic]
PR and SEO: ‘more by accident than design’ (Influence Magazine – Chartered Institute of Public Relations – December 20, 2017)
Amtrak Turns To Agencies For Crisis Communications Support (The Holmes Report – December 20, 2017)
How To Create Interesting Digital Content For A “Boring” Industry (Cision – December 20, 2017)
Ten Questions To Ask Yourself For 2018 (Influence Magazine – Chartered Institute of Public Relations – December 20, 2017)
Avoid a Crisis Using Proactive Online Reputation Management (Spin Sucks – December 19, 2017)

Summary Section:

The worst (and best) handled crises of 2017
By Thom Weidlich
Ragan – December 20, 2017
For every Uber, Equifax and United Airlines dumpster fire, there was a ray of PR sunshine from the likes of Chobani, Tiki Brand and Dippin’ Dots.

12 Days of Christmas: Eleven PR Dream Team Members
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – December 20, 2017
On the eleventh day of Christmas, Spin Sucks gave to you 11 PR Dream Team members, 10 PR pros to follow, nine phrases to ban..read on for the rest of the song.

Updated: Public Relations Request for Proposal – RFP
By Richard D. Pace
Everything PR – December 19, 2017
What could be more interesting to PR Agency professionals than the prospect of a new client? And for companies looking for help with their public relations, we want to make it easier for you to find the perfect fit.

Five PR and Marketing Trends to Watch in 2018 and Beyond
By Mark Schaefer, Executive Director, Schaefer Marketing Solutions
NASDAQ – December 19, 2017
Mark Schaefer discusses the cataclysmic shifts in PR and Marketing re-defining the strategies and skillsets needed to succeed.

Infographic: 10 crucial social media trends to monitor in 2018 [Infographic]
By Robby Brumberg
Ragan – December 19, 2017
Prepare for an onslaught of advocacy marketing, shoppable media, voice search and augmented reality.

PR and SEO: ‘more by accident than design’
By Jim Hawker, Co-founder and Director, Threepipe
Influence Magazine – Chartered Institute of Public Relations – December 20, 2017
PR and SEO have been talked about in the same breath for many years now and even more so recently because of the changing Google algorithms and the rise of content marketing campaigns from both PR and SEO agencies.

Amtrak Turns To Agencies For Crisis Communications Support
By Diana Marszalek
The Holmes Report – December 20, 2017
Monday’s fatal train derailment comes amid railroad service’s search for help in managing crises.

How To Create Interesting Digital Content For A “Boring” Industry
By Kayla Matthews
Cision – December 20, 2017
All you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips.

Ten Questions To Ask Yourself For 2018
By Stuart Thomson
Influence Magazine – Chartered Institute of Public Relations – December 20, 2017
Taking the opportunity of thinking ahead to what might happen in the coming year provides a useful opportunity to double check your public affairs strategy.

Avoid a Crisis Using Proactive Online Reputation Management
By Itamar Gero, Founder and CEO of SEOReseller.com
Spin Sucks – December 19, 2017
Exceptional customer service and a positive reputation are your greatest line of defense when it comes to online reputation management.

 


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.