Daily PR Brief – Wed 03/15/17


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Hello! Here are some of today’s top PR clips!

Wolf Packs and Nudity: PR Trends at SXSW 2017 (PR News – March 15, 2017)
4 Tips to Create PR Campaigns that Stand Above Competitors (Cision – March 14, 2017)
PR Trust and the Social Media Marketing ‘Echo Chamber’ (The Huffington Post – March 15, 2017)
How Being the Worst Can Promote Positive PR (O’Dwyer’s – March 14, 2017)
Edelman Parts Ways With Three Global Practice Heads (The Holmes Report – March 14, 2017)
Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts (Cision – March 15, 2017)
Five Tips to Get Your Media Pitches Opened and Read (Spin Sucks – March 15, 2017)
7 Ways to Go Beyond Media Monitoring (TrendKite – March 14, 2017)
BNY Mellon hires Eva Radtke as global head of corporate comms (PR Week – March 15, 2017)
4 Signs Your PR Measurement Practices Could Be Better (AirPR – March 15, 2017)

Summary Section:

Wolf Packs and Nudity: PR Trends at SXSW 2017
By Anna Ruth Williams
PR News – March 15, 2017
If you’re a PR professional and you’ve never had the opportunity to work a SXSW show on behalf of a brand, you should definitely add it to your career bucket list. There’s the sheer geography of SXSW—every street is lined with branded facades as companies take over venues for experiential marketing stunts. Not to mention the volume of social media and social ads that pump through every channel.

4 Tips to Create PR Campaigns that Stand Above Competitors
By Cision Contributor
Cision – March 14, 2017
Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space. From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging.

PR Trust and the Social Media Marketing ‘Echo Chamber’
By Jeremy Harris Lipschultz
The Huffington Post – March 15, 2017
The convergence and integration of PR, advertising and social marketing will continue, even as skepticism remains high for those abusing power. Too often, companies offer lip service to customer engagement without building meaningful long-term relationships.

How Being the Worst Can Promote Positive PR
By Ronn Torossian
O’Dwyer’s – March 14, 2017
Nobody wants to be last or the worst team in the league. Generally speaking, it’s just not something to aspire to. But when it happens, are there ways to use that for positive PR? Even possibly ways to build team spirit and drive to begin the next game or season for better results?

Edelman Parts Ways With Three Global Practice Heads
By Arun Sudhaman
The Holmes Report – March 14, 2017
Edelman has chosen to dispense with global leaders for three of its six practices, parting ways with Kathy Beiser (corporate), Stephanie Lvovich (public affairs), and Bob Knott (business and social purpose).

Brand PR Lessons from SXSW Taco Trucks and Sessions: Authenticity Counts
By Bruce Kennedy
Cision – March 15, 2017
Nick Westergaard, the host of #OnBrandPodcast was joined by Duff Stewart, CEO of GSD&M and Heather Whaling the Founder of Geben Communications. The panel was an engaged discussion on brands and individuals choosing to take a stand and share their beliefs on politically charged issues in an increasingly polarized political climate. While I highly recommend you check out the full podcast, one of the most interesting parts I’d like to highlight is when the panel surprisingly advocated speaking out on the issues that matter to you personally or as a brand.

Five Tips to Get Your Media Pitches Opened and Read
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – March 15, 2017
According to media relations expert, Michael Smart, there are 5 ways to get your media pitches opened and read. We tested his theory. Here are the results.

7 Ways to Go Beyond Media Monitoring
By Lacey Miller
TrendKite – March 14, 2017
Media monitoring, the necessary evil for PR as we work to keep an eye on what’s being said about our brand, our competitors, and our industry. But when it comes to understanding PR’s impact on your brand and justifying the investment in PR, media monitoring alone is not enough. Let’s take PR measurement to the next level.

BNY Mellon hires Eva Radtke as global head of corporate comms
By Sean Czarnecki
PR Week – March 15, 2017
BNY Mellon has hired former Credit Suisse MD Eva Radtke as global head of corporate comms. Based in New York, Radtke officially starts in her new position April 3. She joins after BNY Mellon CCO Kevin Heine exited the company in late 2016 to head up corporate comms at New York Life.

4 Signs Your PR Measurement Practices Could Be Better
By Kelly Byrd
AirPR – March 15, 2017
Do your PR measurement efforts meet the demands of modern day? Here are four signs it might be time for an upgrade, along with tips for doing so.


The Daily PR Brief is put together by the media monitoring analysts at ITK Information Services.

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