Daily PR Prief – Wed 02/27/19


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Check out some of today’s best PR/Comms industry news clips:

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The Luddites of our Craft: Crisis Tips for the New England Patriots (PR News – February 27, 2019)

How To Get A Fast Start On Your PR Program (Crenshaw Communications – February 26, 2019)

WPP Lures Wal-Mart’s People Person (O’Dwyer’s – February 27, 2019)

How to respond when past actions become public (PR Daily – February 26, 2019)

6 reasons comms—not IT—should ‘own’ the online newsroom (Ragan – February 27, 2019)

How to Walk the PESO Model Walk (Spin Sucks – February 27, 2019)

GDPR in PR: A European Law That Impacts Everyone (Ishmael’s Corner – The Hoffman Agency – February 27, 2019)

Building Your Network, One Coffee At A Time (SHIFT Communications – February 27, 2019)

How To Create Meaningful PR Content — Even When You Have Nothing ‘New’ To Announce (Forbes – February 27, 2019)

A PR guide to International Women’s Day (Muck Rack Blog – February 27, 2019)

Florida Housing Finance Corporation Issues Public Relations RFP (Everything PR – February 26, 2019)

Summary Section:

The Luddites of our Craft: Crisis Tips for the New England Patriots
By Arthur Solomon
PR News – February 27, 2019
During the Industrial Revolution, the Luddites were a group of workers opposed to technological change. In 2019, our business has many practitioners who also refuse to change.

How To Get A Fast Start On Your PR Program
By Michael Stolyar
Crenshaw Communications – February 26, 2019
A quick start for a PR campaign can lay the groundwork for a successful long-term program. Here are five things PR people should do to get things moving quickly.

WPP Lures Wal-Mart’s People Person
By Kevin McCauley
O’Dwyer’s – February 27, 2019
WPP’s Mark Read has hired Jacqui Canney, executive VP-chief people officer at Wal-Mart Inc., to oversee talent management, leadership development, rewards and recruiting activities of the ad/PR combine.

How to respond when past actions become public
By Ronn Torossian, CEO of 5WPR
PR Daily – February 26, 2019
With social media and a culture of outrage, past missteps can come back to bite you. Here’s how a PR team should respond when old mistakes come to light.

6 reasons comms—not IT—should ‘own’ the online newsroom
By Russell Working
Ragan – February 27, 2019
Whoever keeps the keys to the newsroom controls its destiny. Don’t be left begging your computer geeks for updates. 

How to Walk the PESO Model Walk
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – February 27, 2019
The PESO model takes the four media types—paid, earned, shared and owned—and merges them together. Here is how to walk the PESO model walk.

GDPR in PR: A European Law That Impacts Everyone
By Mark Pinsent, Managing Director, Hoffman Europe
Ishmael’s Corner – The Hoffman Agency – February 27, 2019
Mark Pinsent, managing director of Hoffman Europe, explains the EU’s General Data Protection Regulation and its impact on PR … for everyone.

Building Your Network, One Coffee At A Time
By Kerin Norton
SHIFT Communications – February 27, 2019
Networking is about learning and meeting new people, and it comes in all different forms. Learn just a few ways of building your network.

How To Create Meaningful PR Content — Even When You Have Nothing ‘New’ To Announce
By Eric Fischgrund, Founder and CEO of FischTank Marketing and PR
Forbes – February 27, 2019
Whether working on the agency-side or in an in-house role, every marketing and communications professional has faced one universal challenge. What do you promote when you have nothing new to announce or original to say?

A PR guide to International Women’s Day
By Meredith L. Eaton, Director of North America at Red Lorry Yellow Lorry
Muck Rack Blog – February 27, 2019
While it’s been officially observed on March 8 by the United Nations since 1975, it’s gained momentum in recent years — not just on March 8, but throughout the year.

Florida Housing Finance Corporation Issues Public Relations RFP
By Jim Crickell
Everything PR – February 26, 2019
Florida Housing Finance Corporation is soliciting competitive, sealed responses from qualified firms to provide public relations services.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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All reports made with the help of media reporting software Report Mule.