UPCOMING (FREE) PR AND MARKETING WEBINARS YOU DON’T WANT TO MISS!


free webinars for pr, communications, marketing pros

HOW VODAFONE ACTIVATES & INSPIRES THEIR EMPLOYEES AS ADVOCATES” presented by CommPRO

Tuesday, April 11, 2017 @ 12:00 pm ET / 9:00 am PT

Join Vodafone’s Kimberley Harcombe and Emma Cook for a discussion moderated by Dave Hawley, VP of Marketing at Dynamic Signal. Topics will include:

  • What you need to know to launch an employee advocacy program

  • How to identify, activate and mentor employee advocates

  • What it takes to sustain program engagement to ensure long-term growth

  • How to measure success and evolve your program over time

Register here.

HOW TO FIND THE PERFECT CONTENT OPPORTUNITY” presented by HubSpot and Contently

Wednesday, April 12, 2017 @ 1:00pm ET / 10:00am PT

Kristen Poli, Content Strategist at Contently and Sam Balter, Field Marketing Manager at HubSpot will discuss why it’s important to move from thinking in terms of trying to rank for specific terms to a world where your company can own search topics. In addition to search, this webinar will cover how social media insights can revolutionize how you research, plan, and build content that aligns with your brand and resonate with your audience.

Topics covered:

  • How to complete a basic competitive analysis

  • How to use basic Excel tools to find white space areas where you can focus content efforts

  • SEO Topics vs. Terms

  • Cluster & Pillar SEO Strategy

Register here.

A WINNING FORMULA FOR EMPLOYEE COMMUNICATIONS” presented by Ragan

Friday, April 14, 2017 2:00pm – 3:15pm ET / 11:00am – 12:00pm PT

Jennifer Johnston, head of global employer branding and recruitment marketing at Salesforce, and Bob Michelson, CEO of RMG Networks will offer new ideas to deal with internal communications concerns and will discuss detailed, practical solutions for internal comms roadblocks.

Highlights will include the latest technology and best practices for companies to reach employees and increase the personalization and quantity of their content. Moderated by Mark Ragan, CEO of Ragan Communications.

Register here.

AVAILABLE NOW!

PR and Google Analytics” presented by Gorkana

Threepipe Head of Analytics Nick Christensen and PR Manager Rebecca Wharmby offer guidance on understanding and implementing Google Analytics as part of a PR strategy.

Watch it here.


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