“HOW VODAFONE ACTIVATES & INSPIRES THEIR EMPLOYEES AS ADVOCATES” presented by CommPRO
Tuesday, April 11, 2017 @ 12:00 pm ET / 9:00 am PT
What you need to know to launch an employee advocacy program
How to identify, activate and mentor employee advocates
What it takes to sustain program engagement to ensure long-term growth
How to measure success and evolve your program over time
Wednesday, April 12, 2017 @ 1:00pm ET / 10:00am PT
Kristen Poli, Content Strategist at Contently and Sam Balter, Field Marketing Manager at HubSpot will discuss why it’s important to move from thinking in terms of trying to rank for specific terms to a world where your company can own search topics. In addition to search, this webinar will cover how social media insights can revolutionize how you research, plan, and build content that aligns with your brand and resonate with your audience.
How to complete a basic competitive analysis
How to use basic Excel tools to find white space areas where you can focus content efforts
SEO Topics vs. Terms
Cluster & Pillar SEO Strategy
“A WINNING FORMULA FOR EMPLOYEE COMMUNICATIONS” presented by Ragan
Friday, April 14, 2017 2:00pm – 3:15pm ET / 11:00am – 12:00pm PT
Jennifer Johnston, head of global employer branding and recruitment marketing at Salesforce, and Bob Michelson, CEO of RMG Networks will offer new ideas to deal with internal communications concerns and will discuss detailed, practical solutions for internal comms roadblocks.
Highlights will include the latest technology and best practices for companies to reach employees and increase the personalization and quantity of their content. Moderated by Mark Ragan, CEO of Ragan Communications.
“PR and Google Analytics” presented by Gorkana
Watch it here.
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