Daily PR Brief – Fri 07/02/21


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Check out some of today’s best

PR/Comms industry news clips:

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Four PR Lessons from the 2021 Cannes Lions Festival (Cision Media Research – July 2, 2021)

What can you learn from the apology that went viral? (Media First (UK) – July 1, 2021)

4 helpful tips for making the case for your ESG program (PR Daily – July 2, 2021)

A July 4 Without Fireworks Offers a PR Leadership Lesson (PRNEWS – July 2, 2021)

Dark PR is Infecting Global Business, Executives Need to Respond (Institute for Public Relations – July 1, 2021)

How A Singular Focus On Revenue Limits Your Agency’s Success (Forbes – July 2, 2021)

Spread the news: Millennials want to do business on chat—and businesses need to catch up (Agility PR – July 2, 2021)

Report spotlights urgent need to address Corporate Digital Responsibility (Influence (UK) – July 2, 2021)

Getting Back To Work: Three Ways Employee Communications Can Help (Forbes – July 1, 2021)

How lockdowns have impacted PR’s health (PRmoment (UK) – July 1, 2021)

Summary Section:

Four PR Lessons from the 2021 Cannes Lions Festival
By Molly Tullis
Cision Media Research – July 2, 2021
We recently had the opportunity to sit in on this year’s event and glean some of the outstanding insights shared from the best of the best in communications. So as we come away from the Cannes Lions this year, which lessons are most important for PR pros to remember? These top four lessons from this year’s Cannes Lions Festival will help you ensure that your strategy is cutting-edge and award worthy.

What can you learn from the apology that went viral?
By Adam Fisher
Media First (UK) – July 1, 2021
Regular readers of our crisis communication and social media training blogs will know there have been plenty of recent examples of apologies that have fallen short of the mark. But a recent one caught our attention for the right reasons. And we were not the only ones.

4 helpful tips for making the case for your ESG program
By Bob Martineau and Philip McGowan
PR Daily – July 2, 2021
When it falls to the comms team to show the effectiveness of your ESG work, here’s how you can be ready to step up and prove your value.

A July 4 Without Fireworks Offers a PR Leadership Lesson
By Anthony LaFauce
PRNEWS – July 2, 2021
This Independence Day weekend will be very different than one I spent in 2002, while serving on the USS John F. Kennedy during Operation Enduring Freedom. But believe it or not, challenges I face as a leader—especially around work-life issues, an important part of the PR pro’s employment regime—are similar to those I encountered for the first time as a 21-year-old Second Class at sea.

Dark PR is Infecting Global Business, Executives Need to Respond
By Jay Solomon
Institute for Public Relations – July 1, 2021
Dark PR, as it’s called, is increasingly infecting corporate competitions and legal struggles. And executives at the C-Suite level need to be able to identify gathering disinformation campaigns targeting their operations and quickly move to neutralize them.

How A Singular Focus On Revenue Limits Your Agency’s Success
By Drew McLellan, CEO of Agency Management Institute
Forbes – July 2, 2021
There are other important metrics to measure separate from financial gains. Keeping an eye on these four growth goals will help you be strong, stable and sustainable, which is critical during a year as pivotal as 2021.

Spread the news: Millennials want to do business on chat—and businesses need to catch up
By Richard Carufel
Agility PR – July 2, 2021
Have you heard the news? Business chat isn’t just for customer service anymore. In fact, chat is poised to be the next big thing for U.S commerce, with 82 percent of millennials wanting to make purchases via chat apps like the ones they use to talk to friends and family.

Report spotlights urgent need to address Corporate Digital Responsibility
By Charlotte McLeod, CEO, Allegory
Influence (UK) – July 2, 2021
The rise of data is an opportunity to enhance organisational performance and the potential to play a part in addressing society’s bigger issues, such as climate change, diversity, and sustainability. It is critical that C-suite leaders and communicators, with support from data governance experts, approach CDR as a strategic issue.

Getting Back To Work: Three Ways Employee Communications Can Help
By Frank Wolf, CSO and Co-founder of Staffbase
Forbes – July 1, 2021
In this new environment, understanding individual employee concerns and responding to them with meaningful action is imperative.

How lockdowns have impacted PR’s health
PRmoment (UK) – July 1, 2021
How are you feeling? You might have found the last 18 months have taken their toll on you emotionally, but they have also offered chances to take stock and work on your health. Here PRs describe the ways lockdowns have improved them as well as challenged them.


The Daily PR Brief is put together by media analysts at ITK Information Services.

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