Daily PR Brief – Fri 07/16/21


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Check out some of today’s best

PR/Comms industry news clips:

media monitoring

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How to recover after a PR #fail (PRmoment (UK) – July 15, 2021)

Three Hills Worth Dying On (And One That Isn’t) For Communications Professionals (Forbes – July 16, 2021)

How Prince Edward and Sophie Evolved From P.R. Blunders to Become Key Frontline Royals (Vanity Fair – July 15, 2021)

4 reasons why PR pros should invest in a media database (PR Daily – July 16, 2021)

AMA: The Best Books to Help People Learn How to Manage (Spin Sucks – July 16, 2021)

Gen Z goes to work: Just 1 in 5 would work for a company that doesn’t share their values (Agility PR – July 16, 2021)

The New Media Ecosystem: ‘The Biggest Media Shift Since The Printing Press’ (PRovoke Media – July 15, 2021) [VIDEO]

How to Send a Pitch Email the Right Way (Everything PR – July 16, 2021)

PR Nightmares That Cost Celebrities Big Bucks (Yahoo Finance – July 15, 2021)

Pitchin’ and Sippin’ with Ragan’s CEO (Ragan – July 16, 2021) [PODCAST]

Summary Section:

How to recover after a PR #fail
PRmoment (UK) – July 15, 2021
It would be nice if we could be winners all the time, but life, and work, sometimes doesn’t go to plan. Here PR chiefs put their hands up to their own mistakes and offer some sage advice for moving onwards and upwards, no matter what has happened.

Three Hills Worth Dying On (And One That Isn’t) For Communications Professionals
By Jaime Hunt
Forbes – July 16, 2021
There are few things that are truly black and white. That said, there are some “hills” I feel are worthy of battle.

How Prince Edward and Sophie Evolved From P.R. Blunders to Become Key Frontline Royals
By Hadley Hall Meares
Vanity Fair – July 15, 2021
The queen’s youngest son and his wife endured harsh scrutiny of everything from his love of theater to their lavish wedding registry—but in time, they’ve emerged as central figures for the future of the monarchy.

4 reasons why PR pros should invest in a media database
By Joy Knowles
PR Daily – July 16, 2021
Here’s what the tool can offer to PR pros looking to find the right reporter for their pitch—and maximize their precious time.

AMA: The Best Books to Help People Learn How to Manage
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks – July 16, 2021
On this week’s AMA, Gini Dietrich tackles the question, ‘What are the best books for someone who is just starting out in management?’

Gen Z goes to work: Just 1 in 5 would work for a company that doesn’t share their values
By Richard Carufel
Agility PR – July 16, 2021
As Generation Z matures and heads en masse for the workforce, new research from global marketing agency LEWIS, conducted in support of the global HeForShe movement, shows the expectations Gen Z has of companies and CEOs—revealing the importance of values and diversity programs in the workplace, with gender and race being the top priority.

The New Media Ecosystem: ‘The Biggest Media Shift Since The Printing Press’ [VIDEO]
By Aarti Shah
PRovoke Media – July 15, 2021
Emerson Collective’s Gabriel Stricker and NewsWhip’s Paul Quigley on the decline of quality journalism and its far-reaching consequences.

How to Send a Pitch Email the Right Way
Everything PR – July 16, 2021
Research has shown that many journalists receive dozens of pitches every single day, which means writing an effective pitch is key to getting media coverage.

PR Nightmares That Cost Celebrities Big Bucks
Yahoo Finance – July 15, 2021
Celebrities have the potential to make millions from TV and movie roles, lucrative endorsement deals and sometimes from a single Instagram post. At the same time, controversies ranging from legal troubles to unseemly remarks have the potential to derail a star’s career and cause a celebrity to go from riches to rags.

Pitchin’ and Sippin’ with Ragan’s CEO [PODCAST]
By Robby Brumberg
Ragan – July 16, 2021
Diane Schwartz shares about cultivating meaningful relationships with reporters, the rise of ‘mixternal’ relations, and the future of PR. What does the future hold for comms pros?


The Daily PR Brief is put together by media analysts at ITK Information Services.

If you’re interested in setting up customized media reports for your company or need any help with media monitoring or media research services, feel free to reach out.

All reports made with the help of media reporting software Report Mule.