Check out some of today’s best
PR/Comms industry news clips:
10 B2B Marketing Trends That Will Skyrocket Your Strategy (Marx Communications – April 14, 2019)
Doing Business in an Activist World
By Taylor Thelander
Institute for Public Relations – April 15, 2019
Global Strategy Group released their sixth annual business and politics study that analyzed the actions companies need to take to succeed in this society that is empowered by social change issues.
10 B2B Marketing Trends That Will Skyrocket Your Strategy
By Wendy Marx, President of Marx Communications
Marx Communications – April 14, 2019
Want to keep your marketing engine in tip top shape? Then you need to keep on top of B2B PR and B2B marketing trends!
Publicis Grabs the Last Partner at the Digital Dance
By Alex Webb
Bloomberg – April 15, 2019
The Epsilon purchase makes some strategic sense, but leaves the ad giant with little dry powder for future deals.
Five Industries Being Transformed By Artificial Intelligence
By Jeremy Fain, CEO and Co-Founder of Cognitiv
Forbes – April 15, 2019
Because AI encompasses so many different fields — from robotics to deep learning to self-driving cars — it can be hard to quantify the exact impact it has had on the economy and on individual industries.
A Crisis Primer for the Social Media Era
By Peter Burger
O’Dwyer’s – April 12, 2019
In the digital-social media age, scandals are spread and remain memorialized a few clicks away.
Copyrighted Images: What Communicators Need to Know
By Laura Petrolino, Chief Client Officer at Arment Dietrich
Spin Sucks – April 15, 2019
Rules, rules, rules! We all hate rules. But as communicators we need to understand the rules around things like copyrights and trademarks.
Why SEO Is a Natural Fit for the PR Industry
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael’s Corner – The Hoffman Agency – April 15, 2019
SEO still intimidates many PR professionals. Yet, content trumps technical acuity in appeasing Google’s algorithm. See proof in our little lab experiment.
The Golden Rules of Crisis Management
By Ronn Torossian, CEO of 5WPR
CommPro – April 14, 2019
No matter your industry, your business is sure to- at some point- face some kind of public relations crisis. The way you respond can either give you a hefty brand image boost, or be a disastrous setback that alienates your customer base and other stakeholders.
6 questions with Arti Patel from Global News
By Jessica Lawlor, CEO at JL&Co.
Muck Rack Blog – April 15, 2019
PR pros love a peek inside the minds of the journalists they pitch and work with on stories. Muck Rack had the opportunity to chat with Arti Patel, senior lifestyle journalist at Global News.
Rising Above Rejection and Failing Fearlessly
By Aradhana Tewari
CommPro – April 15, 2019
Achievements look and feel great. Failures, however, do not. When someone fails at something, they don’t clog their social media feeds with it.
People Relations: 3 PR Relationships To Strengthen
By Kelly O’Brien
Business 2 Community – April 13, 2019
When stripped of strategies, tactics and tools, PR is about relationships. Especially on the agency side, we must dedicate time and devote resources to cultivating three key PR relationships.
The Personal and Professional Growth I Achieved While Pursuing My APR
By Jeannine Brew Braggs
Public Relations Society of America – April 15, 2019
Pursuing the APR was challenging, consuming and often stressful. I call it my one-year intensive. Yet, it is one of my most rewarding professional experiences to date.
The Daily PR Brief is put together by media analysts at ITK Information Services.
All reports made with the help of media reporting software Report Mule.